As a Social Media Manager and SMM Specialist, you will spearhead profile optimization and develop comprehensive social media strategies for our digital marketing agency. You ensure each social account delivers brand visibility, engagement, and growth. You collaborate closely with the content manager to maintain consistency, leverage analytics, and drive audience expansion across platforms.
Key Responsibilities
- Audit and optimize presence on major networks, including Facebook, Instagram, LinkedIn, TikTok, and emerging platforms.
- Research competitor tactics and benchmark performance to inform creative improvements.
- Develop and implement data-driven social media campaigns aligned with brand goals.
- Create and maintain integrated content calendars for cross-channel consistency.
- Configure intuitive navigation, embed widgets, apps, and tracking pixels.
- Implement A/B testing for content formats to maximize reach and engagement.
- Leverage social analytics dashboards to track KPIs and inform strategy.
- Provide clear, detailed technical briefs to designers for visual assets.
- Manage community interactions, respond to inquiries, and foster engagement.
- Coordinate influencer outreach and partnership collaborations.
- Report performance insights, present recommendations, and refine tactics.
Required Skills
- Minimum 3 years agency-based SMM experience on varied projects.
- Deep understanding of social media algorithms and optimization techniques.
- Proficiency in platforms: Hootsuite, Buffer, Meta Business Suite, Sprout Social.
- Skilled at drafting precise technical specifications for designers.
- Familiar with widget integration, third-party apps, and pixel setup.
- Strong analytical mindset; capable of interpreting metrics and KPIs.
- Excellent written and verbal English communication.
- Proven ability to work autonomously and meet deadlines reliably.
- Detail-oriented with exceptional organizational skills.
Nice to Have
- Experience with paid social advertising (Facebook Ads, TikTok Ads).
- Knowledge of Google Analytics, SEO fundamentals, and SEM basics.
- Familiarity with graphic design tools: Canva, Adobe Creative Suite.
- Exposure to AI-driven SMM tools (ChatGPT, Midjourney, Loomly).
- Background in influencer marketing and community growth tactics.
Why Join Us?
You’ll become a pivotal member of an agile, forward-thinking team—elevating brand presence across social networks. Enjoy flexible remote hours—ongoing learning opportunities—and the satisfaction of driving tangible results. Ready to shape the future of digital marketing? We look forward to your expertise.
