Job description and responsibilities:
- Research, communicate and establish cooperation with potential advertising partners for varied online campaigns, acquire traffic using different models (CPA, CPI, CPC, CPM, etc.).
- Establish and manage long-run relationships with advertising partners. Maintain a high level of communication with traffic sources.
- Plan, set up, and maintain mobile and web ad campaigns on different ad networks and other traffic sources.
- Track and monitor the performance of each network.
- Collaboration with the Front-end team for creating and updating creatives for ad networks.
- Collaboration with the Paid Acquisition team in order to scale successful campaigns to new markets.
- The main goal is to acquire as many new quality leads to the platform as possible, keeping the lead cost in the benchmark.
Job qualifications and requirements:
- 2+ years of experience as affiliate marketing manager, traffic manager, etc. in the affiliate network, traffic network, direct advertiser.
- Understanding of the core principles of the performance-based marketing
- The ability to optimize advertising campaigns and find the most effective combinations of targeting - creatives - costs.
- Experience in gaming, gambling or financial, crypto markets is desirable.
- Understanding what crypto and blockchain technology are and how it works is highly appreciated.
- Strong analytical skills.
- Understanding how to work with trackers and MMPs (Google Analytics, AppsFlyer, Adjust, Voluum, etc.)
- High purposefulness and efficiency.
- Upper-intermediate English level or higher.