We are looking for a Marketing Analyst who’ll research and identify ways to build our brand (trading product) and acquire new clients.
Requirements:
- Work experience as a Marketing Analyst or similar role;
- Good knowledge of MS Excel;
- Expertise in Google Analytics, mobile tracking solutions as Adjust;
- Expertise in BI solutions like QlikView, OLAP Cubes, MixPanel etc.;
- Understanding of SEM, Media SMM campaign strategies and SEO practices;
- Experience in SQL/Python is desirable.
Tasks and responsibilities:
- Analyze marketing mobile, web etc. campaigns performance and customer intents;
- Measure ROI of online and offline advertising campaigns;
- Report on marketing KPIs like leads, conversion rates, etc;
- Monitor budget distribution and performance of paid ad campaigns;
- Conduct competitive research and analyze benchmarking data;
- Work closely with other marketing teams to identify opportunities for new client acquisition;
- Research and provide suggestions on how to improve tracking and analytics.
