Senior Marketing Analyst for Trading Products

Key Responsibilities:

- Conduct in-depth analysis of marketing performance across mobile applications, web platforms, and traditional channels to identify optimization opportunities and growth trends.

- Measure and evaluate ROI of diverse advertising campaigns, ensuring optimal budget allocation and maximum marketing impact.

- Develop and maintain comprehensive reports on critical marketing KPIs, including lead generation metrics, conversion rates, client acquisition costs, and retention statistics.

- Monitor and optimize budget distribution across paid advertising channels, ensuring cost-efficiency while maximizing performance outcomes.

- Execute thorough competitive research and benchmark analysis to identify market positioning opportunities and competitive advantages.

- Collaborate with cross-functional marketing teams to develop data-backed strategies for new client acquisition and retention.

- Research and implement improvements to tracking systems and analytics frameworks to enhance data collection, analysis capabilities, and reporting accuracy.

- Design intuitive dashboards that effectively visualize marketing performance and customer journey metrics for stakeholder presentations.

- Identify emerging patterns in customer behavior and market trends to inform strategic marketing decisions.

Required Qualifications:

- Minimum 3+ years of professional experience as a Marketing Analyst or equivalent role with demonstrated analytical expertise.

- Advanced proficiency in MS Excel, including complex data modeling, pivot tables, statistical functions, and visualization techniques.

- Expert-level knowledge of Google Analytics 4, including implementation of enhanced measurement, custom events, and advanced attribution modeling.

- Proven experience with mobile tracking platforms, particularly Adjust, with knowledge of attribution models, cohort analysis, and engagement metrics.

- Strong competency in business intelligence solutions including QlikView, Tableau, or Power BI for data visualization and insights generation.

- Practical understanding of OLAP Cubes, multidimensional data structures, and data warehousing principles.

- Comprehensive knowledge of digital marketing channels, including SEM, SMM campaign strategies, and current SEO best practices.

- Exceptional analytical thinking with ability to translate complex data patterns into actionable marketing recommendations.

- Excellent communication skills for presenting technical findings to diverse stakeholders.