Senior Head of Growth | Crypto & FinTech Marketing Leader | Remote

We are an intensively growing cryptocurrency enterprise that has built a substantial community of loyal clients. Our innovative approach to digital assets has positioned us as an emerging leader in the blockchain space. We're looking for a marketing perfectionist who can bring strategic vision and tactical excellence to our team, helping us reach the next level of market presence and user acquisition. Key Responsibilities: - Design, implement, and manage comprehensive marketing strategies aligned with company objectives. - Lead content marketing initiatives and refine our content strategy for maximum impact. - Establish, track, and report on critical KPIs to measure marketing effectiveness. - Manage and optimize marketing budget allocation for optimal ROI. - Collaborate closely with development and customer success teams to ensure cohesive customer journeys. - Analyze marketing performance data and make evidence-based decisions to improve campaigns. - Identify growth opportunities and implement innovative marketing approaches. - Represent the company at industry events, conferences, and networking opportunities. - Execute multi-channel marketing campaigns that drive user acquisition and retention. - Stay current with emerging marketing technologies, trends, and best practices in the cryptocurrency sector. - Conduct competitor analysis to identify market gaps and strategic advantages. - Oversee brand positioning and messaging consistency across all platforms. - Build and mentor a high-performing marketing team. Required Qualifications: - 5+ years of experience in FinTech marketing, with specific expertise in cryptocurrency, blockchain, digital banking, FX & CFD trading, or financial asset trading platforms. - Proven success in managing rapid growth marketing initiatives in the digital financial sector. - Strong analytical capabilities with in-depth knowledge of data analysis methodologies. - Hands-on experience with modern marketing tools: Google Analytics 4, CRM systems, Mixpanel, Intercom, attribution platforms (AppsFlyer, Adjust), and project management tools like Jira or Asana. - Experience with crypto-specific marketing channels and communities (Discord, Telegram, crypto influencers). - Demonstrated ability to optimize customer acquisition cost (CAC) and lifetime value (LTV) metrics. - Excellent strategic thinking and tactical execution capabilities. - Superior organizational and time management skills for handling multiple priorities. - Outstanding presentation abilities and communication skills across all levels. - Native or fluent English proficiency, with additional language skills (French, Russian, or German) being highly advantageous. - Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred. Nice to Have: - Experience with tokenomics and cryptocurrency market dynamics. - Knowledge of regulatory considerations for crypto marketing in various jurisdictions. - Prior experience in a leadership role at a cryptocurrency exchange or blockchain project. - Familiarity with Web3 marketing strategies and community building. - Background in performance marketing with demonstrable ROI. - Experience with A/B testing and conversion rate optimization. - Understanding of smart contract platforms and DeFi ecosystems. Why Join Our Team: Join a forward-thinking organization at the cutting edge of financial technology. You'll have the autonomy to shape marketing strategy with the backing of a committed executive team. We offer competitive compensation packages including cryptocurrency incentives, flexible remote work arrangements, and the opportunity to be part of a transformative industry. Your leadership will directly impact our growth trajectory, providing exceptional visibility and career advancement potential in the rapidly evolving blockchain space.