Senior Business & CRM Analyst | Remote Analytics Expert

We're seeking an experienced Senior Business/CRM Analyst to join our global team on a full-time remote basis. In this role, you'll transform complex datasets into actionable business insights, optimize customer relationship management strategies, and drive data-informed decision-making across marketing and product initiatives. This position requires a strategic thinker who can blend technical expertise with business acumen to deliver impactful analytics solutions. Key Responsibilities: - Develop comprehensive analytics frameworks to evaluate marketing campaigns, customer journeys, and product performance metrics. - Design and implement robust CRM strategies to enhance customer retention, engagement, and lifetime value. - Create advanced data visualization dashboards to communicate insights effectively to stakeholders. - Optimize customer segmentation models to improve targeting and personalization efforts. - Analyze user behavior patterns to identify opportunities for product enhancement and feature development. - Collaborate with cross-functional teams to translate business questions into analytical frameworks. - Monitor key performance indicators and provide data-driven recommendations to optimize business processes. - Lead ETL process improvements to ensure data accuracy, consistency, and accessibility. - Develop automated reporting solutions to streamline analytical workflows. - Identify trends and patterns in customer data to inform strategic business decisions. - Conduct cohort analyses to understand user retention and churn factors. - Evaluate marketing channel efficiency and recommend optimal budget allocation strategies. Required Skills & Experience: - 3+ years of demonstrable experience in product, marketing, or CRM analytics. - Proven expertise working with CRM systems and implementing data-driven customer relationship strategies. - Advanced SQL proficiency with experience querying large-scale databases like Oracle 19c, Hadoop 3.3+, and Vertica 12.0+. - Strong working knowledge of contemporary analytics platforms including Appsflyer, myTracker, Amplitude, Firebase Analytics, Mixpanel, Google Analytics 4 and AppMetrica. - Experience with modern data visualization tools such as Power BI, Apache Superset, Tableau 2023, DataLens, Google Looker Studio, or QlikSense. - Proficiency in statistical analysis and data processing using R (4.2+) and/or Python (3.11+) with pandas, NumPy, and scikit-learn libraries. - Comprehensive understanding of ETL processes in digital marketing and product analytics environments. - Demonstrated experience with customer personalization tools and internal CRM communication platforms. - Strong analytical thinking with the ability to transform complex data into clear, actionable insights. - Excellent communication skills with the ability to present technical findings to non-technical stakeholders. - Experience with attribution modeling and multi-touch attribution analysis. - Proficiency in implementing tracking solutions and defining appropriate event structures. Nice to Have: - Experience with A/B testing methodologies and analysis. - Knowledge of machine learning techniques for predictive analytics. - Familiarity with customer journey mapping and optimization. - Experience in the SaaS industry or digital product environment. - Certification in Google Analytics, Tableau, or related analytics platforms. - Understanding of data privacy regulations (GDPR, CCPA) and their implications for analytics. - Experience with cloud-based data warehousing solutions like Snowflake, Google BigQuery, or Amazon Redshift. - Knowledge of customer segmentation best practices and implementation techniques. - Background in marketing mix modeling or incrementality testing. - Experience with CDP (Customer Data Platform) implementation and management. - Understanding of product-led growth metrics and strategies. Why Join Our Team: As a Senior Business/CRM Analyst, you'll have the opportunity to work with cutting-edge analytics technologies while enjoying the flexibility of remote work. You'll collaborate with talented professionals in a culture that values data-driven decision making and continuous innovation. We offer competitive compensation, professional development opportunities, and the chance to make a significant impact on our business growth through your analytical expertise. Our remote-first approach means you'll have the freedom to work from anywhere while contributing to meaningful projects that drive real business outcomes.