Senior Brand Manager (Amazon Vendor Central, PPC, Listing Optimization)

Key Responsibilities

- Develop and execute comprehensive Amazon marketplace strategies to increase brand visibility, conversion rates, and sales performance across multiple product categories.

- Conduct in-depth competitor analysis and market research to identify growth opportunities and optimize product positioning.

- Manage and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize ROAS.

- Create and optimize product listings with SEO-friendly content, ensuring proper keyword integration, enhanced brand content, and A+ content implementation.

- Monitor and analyze key performance metrics including sales, advertising efficiency, organic ranking, and buy box percentage to drive data-informed decisions.

- Implement strategic pricing models based on marketplace analysis, competitor positioning, and profit margin requirements.

- Manage inventory levels and forecasting to prevent stockouts and maintain optimal inventory health.

- Develop and maintain Amazon Brand Store designs and content to enhance brand storytelling and customer experience.

- Address policy compliance issues, intellectual property concerns, and customer feedback to protect brand integrity.

- Collaborate closely with the Project Manager and Designer to ensure cohesive strategy implementation and content creation.

Required Skills & Experience

- 3+ years of demonstrated success managing brands on Amazon Marketplace with proven track record of revenue growth.

- Expert knowledge of Amazon Seller Central or Vendor Central platforms and their latest features (2024-2025).

- Proficiency in Amazon PPC campaign structure, bidding strategies, and optimization techniques.

- Strong analytical abilities with experience using Amazon Brand Analytics, Helium 10, Jungle Scout, or similar tools.

- Thorough understanding of Amazon's A10 algorithm and SEO best practices for optimizing listings and improving organic ranking.

- Experience in keyword research, listing optimization, and indexing strategies for Amazon marketplace.

- Excellent command of written and spoken English for creating compelling product content and business communication.

- Demonstrated ability to interpret performance data and implement strategic adjustments to improve metrics.

- Strong project management skills with ability to manage multiple priorities in a fast-paced environment.

- Bachelor's degree in Marketing, Business, E-commerce, or related field (or equivalent practical experience).