Ekaterina Samsonova

senior

Registration: 27.09.2022

Specialization: Marketing Manager

CRM ERP facebook ads marketing Salesforce Product Marketing

Portfolio

Atos

1. Leading the team of Division financial controllers of different Legal Entities within Nordics business unit. 2. P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin). 3. Creation action plan for Service line to improve financial results. 4. Standard Cost Rates analysis and calculation. 5. Providing monthly, quarterly and semester based financial and commercial reports (IFRS). 6. Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. 7. Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). 8. Implementation, preparation and coordination of budget and forecast processes. 9. Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. 10. Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. 11. The main contact for ad hoc and cost base analysis.

Atos

LLC Red Collar

1. Building marketing team and competence – both for the Red Collar internal goals and as a consulting service 2. Marketing Planning and Budget Management 3. Market research and market monitoring, competitors research and trends analysis. 4. Go-to-market strategy and entering new markets (MENA and USA) 5. Content marketing planning 6. Event marketing planning and management, including own events preparation and external events participation and sponsoring 7. Account Based Marketing: goals, planning and orchestration 8. Partners marketing 9. Product marketing for Red Collar clients: market research, marketing strategy, promotion and goto-market activities 10. General business strategy planning and implementation

Skills

Accounting

Ad hoc analysis

Banking

CRM Microsoft Dynamics

ERP-systems

Excel and Bex-analyser

Facebook Ads

Financial management and business processes

LinkedIn Ads

Marketing

Professional psychologist

SalesForce

Work experience

Head of Marketing

since 05.2022 - Till the present day |LLC Red Collar

- Building marketing team and competence – both for the Red Collar internal goals and as a consulting service. - Marketing Planning and Budget Management. - Market research and market monitoring, competitors research and trends analysis. - Go-to-market strategy and entering new markets (MENA and USA). - Content marketing planning. - Event marketing planning and management, including own events preparation and external events participation and sponsoring. - Account Based Marketing: goals, planning and orchestration. - Partners marketing. - Product marketing for Red Collar clients: market research, marketing strategy, promotion and goto-market activities. - General business strategy planning and implementation.

Head of Marketing for USA, UK, DACH markets (Finance practice)

11.2018 - 05.2022 |LLC DataArt

- Leading the Marketing team of Finance Practice. - Marketing Planning and Budget Management. - Market research and market monitoring, competitors research and trends analysis. - Go-to-market strategy creation and implementation, both marketing and sales campaigns planning and execution (USA, UK, DACH markets). - Launch marketing campaigns in Facebook and LinkedIn, define SEO strategy und find subcontractors for implementation. - Content marketing planning. - Event marketing planning and management, including own events preparation and external events participation and sponsoring. - Sales enablement as a result of cooperation of Sales and Marketing teams. - Account Based Marketing: goals, planning and orchestration. - Manage the market calendars and set up activities that are aligned with company business. objectives and marketing strategy to support sales and channel development of local subsidiary. - Monitor and report marketing activity results and recommend improvements (CRM Microsoft Dynamics and Salesforce). - Ensure that all marketing activities and materials are in line with the brand identity, local policies, and localization guidelines provided. - Serve as the primary go-to person to discuss as-needed marketing matters in the broadest sense. - Work and communicate efficiently with own team and other departments (e.g. Sales, Presales, Service, Stakeholders). - Create reports with status and outcome of the campaigns and promotions for Stakeholders, Sales Managers about the running campaigns and promotions.

Senior Financial Controller and Team lead – Nordics Division and Indirect functions

07.2017 - 11.2018 |Atos IT Solutions and Services

- Leading the team of Division financial controllers of different Legal Entities within Nordics business unit. - P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin) - Creation action plan for Service line to improve financial results. - Standard Cost Rates analysis and calculation. - Providing monthly, quarterly and semester based financial and commercial reports (IFRS). - Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. - Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). - Implementation, preparation and coordination of budget and forecast processes. - Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. - Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. - The main contact for ad hoc and cost base analysis.

Senior Financial Controller - Germany Consolidation and Management reporting & reporting infrastructure

03.2014 - 07.2017 |Atos IT Solutions and Services

- Leading the team of Division financial controllers of different Legal Entities within Nordics business unit. - P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin). - Creation action plan for Service line to improve financial results. - Standard Cost Rates analysis and calculation. - Providing monthly, quarterly and semester based financial and commercial reports (IFRS). - Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. - Preparation of management reporting for GER Management Board and for Group Finance. - Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). - Implementation, preparation and coordination of budget and forecast processes. - Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. - Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. - The main contact for ad hoc and cost base analysis.

Educational background

Industrial and organizational psychology

since 2022

Moscow Institute of Industry and Finance

Psychologist

since 2019

Moscow institute of humanities and economics

Cambridge English: First (FCE)

since 2013

level B2

Economics department, Accounting, analysis and audit

since 2010

Voronezh State University

Economics department

since 2008

Voronezh State University

Languages

GermanIntermediateEnglishAdvancedRussianNative