Leysyan Yakhina
Portfolio
Set up and development of the Channel Sales from scratch
created partner sales channel in Russia from the scratch (sales & marketing development). Increased company sales by 30%.
Partner Network for big software and hardware companies (B2B) & Key Account managerment
Consulted world-leading vendors in channel development and channel marketing strategies for different segments as a result helped to increase number of active partners Managed key accounts and built strong client relationships, monitoring service levels through regular internal and external communication -> reached the sales target for the department taken into account Covid time.
Launch of the EMEA Partnership Program for B2B Partners
Developed and successfully launched a new Partner Program including MDF, Rebate, and Partner Portal, resulting in doubled sales of the region and increased partners' loyalty. As a result, the Partner Program and the Partner portal were taken as the basis for the Global Company's Partner Development Strategy. Developed and supported marketing demand generation programs and events within the channel partner ecosystem in close collaboration with the regional teams, including partner acquisition programs Structured and implemented channel processes for regions including relationship management, partner business planning, and partner enablement (sales, technical, marketing). Increased number of new partners with sales up to 50% and active selling partners