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senior
Registration: 09.03.2023

Leysyan Yakhina

Specialization: Channel Marketing, Partner Marketing, Strategy, GTM, Sales, Channel Sales, B2B,
Highly passionate Channel Marketing Expert with 17+ years of experience in international teams in Europe, EMEA ( the Middle East, Africa, Eastern Europe, Turkey), Latin America, and CIS. Profound understanding of the channel-driven business from lead generation to partner acquisition, enablement, and engagement. Combines strong marketing and sales experience with cross-functional leadership skills. People-oriented and result-driven professional.
Highly passionate Channel Marketing Expert with 17+ years of experience in international teams in Europe, EMEA ( the Middle East, Africa, Eastern Europe, Turkey), Latin America, and CIS. Profound understanding of the channel-driven business from lead generation to partner acquisition, enablement, and engagement. Combines strong marketing and sales experience with cross-functional leadership skills. People-oriented and result-driven professional.

Portfolio

Set up and development of the Channel Sales from scratch

created partner sales channel in Russia from the scratch (sales & marketing development). Increased company sales by 30%.

Partner Network for big software and hardware companies (B2B) & Key Account managerment

 Consulted world-leading vendors in channel development and channel marketing strategies for different segments as a result helped to increase number of active partners  Managed key accounts and built strong client relationships, monitoring service levels through regular internal and external communication -> reached the sales target for the department taken into account Covid time.

Launch of the EMEA Partnership Program for B2B Partners

 Developed and successfully launched a new Partner Program including MDF, Rebate, and Partner Portal, resulting in doubled sales of the region and increased partners' loyalty.  As a result, the Partner Program and the Partner portal were taken as the basis for the Global Company's Partner Development Strategy.  Developed and supported marketing demand generation programs and events within the channel partner ecosystem in close collaboration with the regional teams, including partner acquisition programs  Structured and implemented channel processes for regions including relationship management, partner business planning, and partner enablement (sales, technical, marketing).  Increased number of new partners with sales up to 50% and active selling partners

Skills

Channel Marketing
Channel Strategy
Partner Programs
Channel Sales B2B
Partner Development
Channel Processes incl.Planning

Work experience

Director Channel Marketing
since 09.2021 - Till the present day |NFON AG
Channel Marketing

Educational background

MBA, Strategic Management (Masters Degree)
2011 - 2013
Graduate School of International Business. The Russian Presidential Academy of National Economy and Public Administration, Moscow, RU

Languages

RussianNativeEnglishAdvancedGermanElementary