Responsible for processes of commercial function: Planning and Budgeting, Reporting, Long Term forecasting, Market analisys, Sales efficiency and contribution margin, CVM, Targeted Marketing BigData analysis Team management 5 people. Agile team setup. Achievement: Creating process and function from zero. Roll-out and Development BI platform Tableau Impact on Revenue from targeted campaigns +5% growth

Responsible for processes of commercial function: Planning and Budgeting, Reporting, Long Term forecasting, Market analisys, Sales efficiency and contribution margin, CVM, Targeted Marketing and BigData roll-out Team management14 people. Agile team setup

Development of new marketing system and processes: Business Intelligence Development, Targeted Marketing rollout, Loyalty program Big Data implementation into consumer&product analytics and targeted marketing: IPTV data based segmentation clients by multi-genres, predictive modeling for next best offer and campaigns launch

Analyzing of FTTB and Mobile Stream: - Developing of Service and Contribution margin models for new sales - Analysis of efficiency of new sales - Scope of operational reports - Preparation and consolidation of monthly performance reports - Planning of market plan, its budgeting and rolling forecasting, coordinating with the regions - Post-analyzing target campaigns and activities - Calculating of 5Y FTTB stream case in revenue part - Taking part in calculating of efficiency of 3G and 4G networks deployment - Taking part in calculating of MVNO cooperation project - Formulating recommendations on the launching marketing campaigns - Evaluation of market share and competitors environment

Analyzing Mobile Internet: - monitoring current factors - planning stream for basic KPI, coordinating with the regions - post-analyzing target campaigns and activities - taking part in calculating case on the launching shares - formulating recommendations on the launching marketing projects Function organizing of Target Marketing in the B2B segment: - defining targets and objects of the sub-division - positioning KPI - analyzing the effectiveness - formulating the target campaign - developing business processes to interact with other sub-divisions.

Analyzing the effectiveness of the marketing programmes and revenue-stream: stream Roaming, M-Commerce, the ―Hot Roaming‖ service option, the HLC loyalty program, Churn B2B analysis. Planning annual sales, churn, active AB Monthly preparation of MOR M-Commerce Monthly preparation of MOR HLC Monthly preparation of the RP margin Carrying out the post-launch by HLC programme stages Carrying out the post-launch in follow up of ―Hot Roaming‖ service option Sales analysis, flow and structure of existing customers Preparation of operational reports on programs and streams Organization of the automation process of regular reporting: setting goals, monitoring performance, testing for validity.

Carrying out of the pre-project survey of the Customer in order to optimize current business processes of the customer using the Company's products: - Preparation of the aftersales report - Preparation of recommendations for changing existing business processes, Customer’s CIS - Developing the concept of optimizing the customer's business processes with the use of company's product. Preparation of TOR, specifications, aimed at both the integration of Customer’s CIS with the Company’s Product and the modification of the Company's Product in accordance with customer requirements. Description of Company’s Product’s features in terms of its use in Customer's existing business processes.

Investigation of fraud events, prediction models development Customer care and Retain programs