A RTB developer is responsible for developing and managing real-time bidding (RTB) software platforms. These platforms are used by advertisers to purchase ad space on websites and apps in real-time. The developer’s role is to create a system that allows advertisers to place bids on ad inventory and then displays the ads to users based on those bids. In addition, the RTB developer must also manage the exchange of data between the various parties involved in the process, including publishers, ad networks, and data providers.