Hiring a Google Tag Manager (GTM) developer provides several notable advantages. Firstly, GTM developers provide a streamlined, efficient approach to managing tags on your website. They have the expertise to implement, update, and manage various types of tags, reducing the need for hard-coded changes by your development team, thus saving time and resources.
Secondly, GTM developers can help enhance the accuracy of your data collection. They understand how to configure tags, triggers, and variables to ensure you're capturing the right data at the right time. This improves the overall quality of your analytics and helps inform data-driven decision-making.
Thirdly, GTM developers can help improve website performance. Incorrectly implemented tags can slow down your website, negatively impacting the user experience and SEO. GTM developers can ensure tags are fired asynchronously, preventing lags in website loading times.
Lastly, hiring a GTM developer can facilitate better collaboration between your marketing and IT departments. GTM's user-friendly interface and version control features allow marketers to make changes without needing to involve IT every time, yet still provides IT with the ability to review and approve changes.
In conclusion, a GTM developer can help save time, improve the accuracy of data, enhance website performance, and foster better interdepartmental collaboration.