CX/UX researchers
Project:
Phygital-strategy involves integrated communications at the intersection of digital and physical spaces that lead to new experiences and contexts of use. Exploring new user experiences requires going beyond a single platform and conducting CX/UX research. We integrate such research into product development business processes and measure the dynamics of change. We use the most advanced equipment and technologies.
Tasks:
- Immerse in user experience in the retail destination and study customer scenarios
- Participate in the design and shaping of customer journey and all points of interaction with the bank across digital channels
- Collaborate with CJE to compile and prioritize backlog of research in the destination
- Identify research needs, form hypothesis pool, analyze baseline metrics
- Independently initiate research, generate suggestions and recommendations to improve customer experience
- Conduct user and customer experience research and usability testing of the bank's digital channels (qualitative testing using eye-tracking, in-depth interviews, quantitative surveys, field research, etc.)
Shape the backlog of CX/UX problems, create necessary artifacts (CJM, BP and others)
Help teams find solutions: research workshops, participate in prototype development, monitor and review changes.
Train and mentor product teams on how to conduct baseline research independently
Requirements:
- Experience in CX/UX research for 2 years or more
- Can conduct full cycle of research from staging meeting to demo report and organizing workshop with teams
- Have done CX research and usability testing, know how one complements the other
- Developed CJM, preach design thinking
- Fast-paced teamwork is the norm for you
- Know how to initiate research in teams, arguing your point of view
Required:
- You need to submit 2 projects and show them in an interview that you did independently (this is important). You can de-brand, remove some numbers if NDA. But the projects must be real.