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Registration: 03.03.2022

Irina Gladyshenko

Specialization: MarTech Specialist
CRM Salesforce.com Marketing HubSpot Salesforce Email Marketing
CRM Salesforce.com Marketing HubSpot Salesforce Email Marketing

Portfolio

Customer database management

● Data analysis, database health control, manual data import and quality control.

Launch ABBYY Vantage

● CRM Infrastructure (2000+ webinar participants, US, Europe, Russian regions).

CRM Platform (Marketo -> HubSpot)

● In mid-2021 the Marketing Operations team was transitioning from Marketo to HubSpot. ● I took an active part in the transferring processes from one platform to another, while simultaneously implementing marketing campaigns in Marketo.

Skills

HubSpot
SalesForce
Team player
Email
Marketing Automation

Work experience

Technical Support Engineer
since 03.2022 - Till the present day |Flocktory
MarTech
Marketing Operations Specialist
09.2020 - 11.2021 |ABBYY
CRM, HubSpot, SalesForce
● Manage solutions implementation responding to Campaign Managers’ needs. ● Assist routine implementation of marketing activities via Marketo, Hubspot, SalesForce (landing pages, emails, workflows, reporting). ● Determine the target audience for marketing activities (Regions: Russia, Southeast Asia, Middle East, Europe). ● Coordinate with regional marketing teams, organizing trainings for regional marketing teams (HubSpot tools). ● Customer database management.
Customer Service Specialist
01.2019 - 09.2020 |ABBYY
Confluence
● Identify customer needs and recommend ABBYY software. ● Respond to customer queries including technical assistance. ● Provide technical support (B2C products). ● Maintain the internal online merchandise store (for employees).

Educational background

Cultural Studies and Business Communications (Masters Degree)
2017 - 2019
Moscow State Pedagogical University
Business Administration and Information Management, Exchange Student
2015 - 2016
University College Ghent

Languages

GermanElementaryEnglishProficient