Irina Gladyshenko

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Registration: 03.03.2022

Specialization: MarTech Specialist

CRM Marketing Salesforce HubSpot Salesforce.com Email Marketing

Portfolio

Customer database management

● Data analysis, database health control, manual data import and quality control.

CRM Platform (Marketo -> HubSpot)

● In mid-2021 the Marketing Operations team was transitioning from Marketo to HubSpot. ● I took an active part in the transferring processes from one platform to another, while simultaneously implementing marketing campaigns in Marketo.

Launch ABBYY Vantage

● CRM Infrastructure (2000+ webinar participants, US, Europe, Russian regions).

Skills

HubSpot

SalesForce

Team player

Marketing Automation

Work experience

Technical Support Engineer

since 03.2022 - Till the present day |Flocktory

MarTech

Marketing Operations Specialist

09.2020 - 11.2021 |ABBYY

CRM, HubSpot, SalesForce

● Manage solutions implementation responding to Campaign Managers’ needs. ● Assist routine implementation of marketing activities via Marketo, Hubspot, SalesForce (landing pages, emails, workflows, reporting). ● Determine the target audience for marketing activities (Regions: Russia, Southeast Asia, Middle East, Europe). ● Coordinate with regional marketing teams, organizing trainings for regional marketing teams (HubSpot tools). ● Customer database management.

Customer Service Specialist

01.2019 - 09.2020 |ABBYY

Confluence

● Identify customer needs and recommend ABBYY software. ● Respond to customer queries including technical assistance. ● Provide technical support (B2C products). ● Maintain the internal online merchandise store (for employees).

Educational background

Cultural Studies and Business Communications (Masters Degree)

2017 - 2019

Moscow State Pedagogical University

Business Administration and Information Management, Exchange Student

2015 - 2016

University College Ghent

Languages

GermanElementaryEnglishProficient