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Registration: 03.03.2022

Irina Gladyshenko

Specialization: Technical Support Engineer

Portfolio

Customer database management

● Data analysis, database health control, manual data import and quality control.

Launch ABBYY Vantage

● CRM Infrastructure (2000+ webinar participants, US, Europe, Russian regions).

CRM Platform (Marketo -> HubSpot)

● In mid-2021 the Marketing Operations team was transitioning from Marketo to HubSpot. ● I took an active part in the transferring processes from one platform to another, while simultaneously implementing marketing campaigns in Marketo.

Skills

HubSpot
SalesForce
Team player
Email
Marketing Automation

Work experience

Technical Support Engineer
03.2022 - 10.2025 |Flocktory
MarTech
Omnichannel Ai-Based Personalization and Automation Marketing Platform Flocktory, a leading provider of omnichannel personalization solutions, is trusted by well-known brands such as La Roche-Posay, METRO, Alfabank, Level.Travel, and Fly LEVEL. I play a critical role in ensuring seamless integration and functionality of the platform, delivering personalized customer experiences. As a Senior Technical Support Engineer, I have demonstrated expertise in providing advanced technical solutions and leading integration efforts for a high-performing marketing automation platform. Key responsibilities include: • Collaborating with cross-functional teams to execute and manage the integration of the Flocktory marketing platform on customer sites, ensuring seamless implementation using tools such as Chrome Developer Tools. • Providing advanced technical support to account managers and stakeholders, diagnosing and resolving complex integration and performance-related issues to optimize campaign delivery and efficiency. • Leading the troubleshooting process for daily technical issues, identifying root causes and delivering swift resolutions to ensure the uninterrupted operation of marketing campaigns. • Executing manual testing protocols to validate and enhance platform performance, guaranteeing a high standard of quality in deliverables while proactively addressing potential bottlenecks. This proactive and results-driven approach has consistently contributed to the successful execution of marketing strategies, and I've received ongoing recognition for delivering exceptional technical support and collaboration.
Marketing Operations Specialist
09.2020 - 11.2021 |ABBYY
CRM, HubSpot, SalesForce
● Manage solutions implementation responding to Campaign Managers’ needs. ● Assist routine implementation of marketing activities via Marketo, Hubspot, SalesForce (landing pages, emails, workflows, reporting). ● Determine the target audience for marketing activities (Regions: Russia, Southeast Asia, Middle East, Europe). ● Coordinate with regional marketing teams, organizing trainings for regional marketing teams (HubSpot tools). ● Customer database management.
Customer Service Specialist
01.2019 - 09.2020 |ABBYY
Confluence
● Identify customer needs and recommend ABBYY software. ● Respond to customer queries including technical assistance. ● Provide technical support (B2C products). ● Maintain the internal online merchandise store (for employees).

Educational background

Cultural Studies and Business Communications (Masters Degree)
2017 - 2019
Moscow State Pedagogical University
Business Administration and Information Management, Exchange Student
2015 - 2016
University College Ghent

Languages

EnglishProficientGermanElementary