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Registration: 04.10.2022

Asta Mikhailova

Specialization: Product Manager
— Product manager with a strong background of skills gained from 2 great companies: the largest classified in Russia Avito and international marketplace Joom. — I know how to put customers' needs first, understand the importance of the discovery process and love to use a data-driven approach. — I have a huge passion to learn something new and explore life. Soft Skills: — Performing. — Negotiation. — Communication. — Fast learning. — Planning. — Multi- tasking. — Time management. — Stress management. — Adaptability. — Teamwork. — Leadership. — Reasoning.
— Product manager with a strong background of skills gained from 2 great companies: the largest classified in Russia Avito and international marketplace Joom. — I know how to put customers' needs first, understand the importance of the discovery process and love to use a data-driven approach. — I have a huge passion to learn something new and explore life. Soft Skills: — Performing. — Negotiation. — Communication. — Fast learning. — Planning. — Multi- tasking. — Time management. — Stress management. — Adaptability. — Teamwork. — Leadership. — Reasoning.

Portfolio

Joint purchases on Joom

● Creation and development of feature logic from start to implementation.

Onboarding for Fashion category users in Avito

● Formation of prerequisites, business goals, logic of A/B testing. ● Identification of pain points, problems of users. ● Prioritization. ● Preparation of layouts together with designers, texts with editors. ● Conducting UX testing, A/B testing.

Vertical home on Avito in the category "Fashion"

● Together with the BX team, I created a vertical home page for Fashion. ● Developing project goals and metrics. ● Developing user tasks that the project solves. ● Preparing layouts with designers. ● Conducting UX with researchers. ● Launching A/B with analysts.

Skills

A/B testing
CustDev
Roadmap creation
SQL
UX Design
UI Design
Product Roadmap Development
Marketing research
Prioritization Abilities
Product Strategy Creation
UX/UI- test
Qualitative and Quantitative research
CustDev
YouTrack
Jira
Notion
Confluence
Product Frameworks

Work experience

PR-Manager
06.2019 - 09.2019 |Aviasales
SQL, UX Design, UI Design
● Worked with bloggers: organized a video integration for a YouTube channel. ● Created promo content for social media of Russian Airports. ● Created content for Russian magazines. ● Maintained an English-language Twitter account for Travelpayouts. ● Worked with PR analytics. ● Created presentations. ● Organized internal events. ● Conducted negotiations with partners. ● Organized SALOCONF travel conference.
Product Manager
12.2021 - 06.2022 |Avito
SQL, UX Design, UI Design
● Made changes in the catalog and structure of categories, delivered filters based on tests; increased usage of filters. ● Discovered and defined required and additional parameters for listing for fashion categories, increased parameters coverage. ● Together with BX team developed a vertical main for Fashion category. ● Together with BX team developed Fashion category onboarding, increased knowledge about filters. ● Built user's CJM.
Product Manager
07.2020 - 11.2021 |Joom
SQL, UX Design, UI Design
● Worked in the Growth team, created new and developed existing promotional mechanics: daily login bonus, advent calendar, reward wheel, coupons, stories. ● Conducted big sales on the product side, increased GMV and conversion. ● Created onboarding for new users. ● Developed and launched Group purchase feature. ● Market research and app adaptation for specific country. ● Generated and tested ideas and hypotheses and implemented them in the product. ● Identified problems and pains of users. ● Created a backlog, prioritized tasks. ● Lead the team, planned sprints. ● Created tasks for developers, designers, researchers. ● Conducted researches and analysis of competitors. ● Conducted A/B tests. ● Created dashboards.
Digital-Strategist
10.2019 - 06.2020 |Sbermarketing
SQL, UX Design, UI Design
● Created and presented digital strategies. ● Created presentations. ● Conducted market researches. ● Data analysis and analysis of client's information. ● CJM.

Educational background

Management
2018 - 2019
Johannes Kepler University - Winter semester
Management (Bachelor’s Degree)
2015 - 2019
National Research University Higher School of Economics

Languages

EnglishProficientRussianNativeGermanElementary