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Registration: 04.10.2022
Asta Mikhailova
Specialization: Product Manager
Portfolio
Joint purchases on Joom
● Creation and development of feature logic from start to implementation.
Onboarding for Fashion category users in Avito
● Formation of prerequisites, business goals, logic of A/B testing. ● Identification of pain points, problems of users. ● Prioritization. ● Preparation of layouts together with designers, texts with editors. ● Conducting UX testing, A/B testing.
Vertical home on Avito in the category "Fashion"
● Together with the BX team, I created a vertical home page for Fashion. ● Developing project goals and metrics. ● Developing user tasks that the project solves. ● Preparing layouts with designers. ● Conducting UX with researchers. ● Launching A/B with analysts.
Skills
A/B testing
CustDev
Roadmap creation
SQL
UX Design
UI Design
Product Roadmap Development
Marketing research
Prioritization Abilities
Product Strategy Creation
UX/UI- test
Qualitative and Quantitative research
CustDev
YouTrack
Jira
Notion
Confluence
Product Frameworks
Work experience
PR-Manager
06.2019 - 09.2019 |Aviasales
SQL, UX Design, UI Design
Product Manager
12.2021 - 06.2022 |Avito
SQL, UX Design, UI Design
Product Manager
07.2020 - 11.2021 |Joom
SQL, UX Design, UI Design
Digital-Strategist
10.2019 - 06.2020 |Sbermarketing
SQL, UX Design, UI Design
Educational background
Management
2018 - 2019
Johannes Kepler University - Winter semester
Management (Bachelor’s Degree)
2015 - 2019
National Research University Higher School of Economics
Languages
EnglishProficientRussianNativeGermanElementary