Roman Ozherelev
Portfolio
WSS.media
WSS.media is a performance agency with deep expertise in SEO, analytics, and content marketing in Russia and internationally. ● Managing 5+ projects in various fields (e-commerce, fintech, real estate, healthcare). ● Setting goals and working with SEO specialists, copywriters, and developers; control of deadlines, quality of produced materials, and work of current projects. ● Preparing estimates and commercial proposals together with the team. ● Maintaining tasks in trackers (Jira, Trello). ● Conducting daily and/or weekly meetings with teams and clients. ● Project management from brief to the final stage. My experience with cosmetic brands and products: 1. Foamstore.ru and goldapple.ru: ● My goal was to manage the entire project lifecycle — from client briefing to final launch — ensuring timely delivery and alignment with brand goals. ● I defined timelines, coordinated cross-functional teams (SEO, copy, design and development), set up workflow in Jira, and regularly reported progress to stakeholders. ● We launched on schedule, grew organic traffic by 37%, and saw a 23% conversion rate increase within 9 monts. The client extended their contract with us by a year. 2. Loves-ar.ru/en or @Loves_ai_for_you_bot: ● Handled the project from scratch — from idea to MVP. ● The goal was to test key assumptions, gather insights, and prepare for initial funding. ● After launching, we saw high drop-off after virtual try-ons. I dug into the data to understand why and suggested changes to improve the flow. ● Ran an A/B test to compare CTA placement and simplified the checkout steps. Worked closely with analytics to measure results. ● Variant B performed 28% better, and the drop-off rate after try-ons fell by 17% in just two weeks.
Zvuk Business
● Building relationships with corporate clients and acting as a project manager throughout the sales cycle (prospecting, communication, meetings, briefings, deadlines, and QA). ● Outperformed sales targets (20% monthly on average) and attracted clients such as Rosneft, Sber, Letual, and others.
U.Today
● Day-to-day communication with overseas clients: U.S., Asia. ● Manage the full advertising sales cycle and work with international advertisers from fintech, cryptocurrency. ● Maintaining tasks in task trackers (Jira, Trello). ● Conducting daily and/or weekly meetings with teams and clients. ● Organizing the process of working on the project of all working groups (copywriters, designers, advertisers). ● Control of project work - timings, efficiency, KPI.