● Led marketing activities for 3 MarTech products of the company on the Russian and the US markets. ● Increased gross merchandise volume of marketplaces like AliExpress and Ozon; launched marketing campaigns with media holdings for Meta. ● Led development of the Meta Collaborative Ads tool in CIS. Marketing solutions for 7 key partners. ● Organized, conducted, and promoted online, dual and offline conferences together with Meta. OTS 1M+, 1K+ leads. ● Organized, planned, and hosted webinars, from planning to post-production promotion. Conducted partnerships with Mail.ru, AliExpress, UpMarket, and others. One of the webinars resulted in 8 business contracts for a large marketplace. ● Performed marketing planning, building sales funnels, and introduced new marketing channels to attract SMBs and enterprises. ● Managed and built processes with outsourcing and internal teams of design, ad targeting, copywriting, and development. ● Client outreach for CustDev and leading cold emails with a 48% Open Rate on the US market. ● Fully integrated Google Analytics into the landing and the platform, and acquired site audience insights. Integrate market analysis into product requirements.

● Developed, launched, and established sales for the new service in the company – Paid Social Media. ● Was involved in the development of internal products and the company’s brand awareness. ● Launched new services for the agency, for example, paid social on Instagram, ads in Telegram, banners design, AR effects, promo landings, and others. ● Tested CPA campaigns with influencer creatives for small brands and larger companies (Okko and others). ● Conducted educational meetings for clients and internal team. ● Achieved over fulfillment of the client ad impressions plan by 16%. ● Created ideas for paid social media services. ● Worked with worldwide brands: Rich, Huawei, Likee App, inDriver, Honor, and others. ● Worked with media holdings (GroupM, ADV Group, and Publicis Group). ● Participated in the creation and promotion of the most visited resources about influencer marketing in the CIS: IMpulse magazine, Telegram channel, and articles. ● Actively involved in products at all stages: analysis, new features. ● Acquired basic project and product management skills in a team of 5 web and app developers. Realized several platform functions. ● Responsible for the support team. Helped with technological issues of large media agencies.

● Increased key product metrics. MRR: from $600 to $21k, paying users: from 100 to 1 200. ● Built a marketing team of 3 people for growing services and an app. ● Acquired basic skills in coding emails in HTML. ● Successful partnerships with other services with email lists 3-4 times the size of ours. ● Partnership with an influencer that created 3 YouTube videos with a total of 80k views for free. ● Improved the overall support response time and contributed to the decrease of the charge-backs. ● Dealt with different monetization models: freemium, subscription, and hybrid. ● Increased number of Picalytics Instagram account followers from 500 to 10k. ● Created 4 company blogs with total $195 revenue as of Oct 2018 and led content marketing. ● Took part in niche conferences as a speaker (Venture Day 2018 for Mike Butcher, TIBO 2018). ● A/B testing of marketing materials and product features.

2 projects that started my career: ● Integrated digital marketing into Talaka into a crowdfunding company and increased the percentage of successful projects on the platform to 20%. ● Offered job after completing an internship. Supervised a digital marketing internship for 27 interns. Responsible for internal and client performance marketing in the agency.