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senior
Registration: 06.05.2022

Portfolio

Young entrepreneur’s school

Young entrepreneur’s school is online platform for students. It helps to know more about entrepreneurship, create a team and take part in business sprint. Challenge --- Create design layouts for the first version of the platform in 3 weeks. Design a platform with multiple roles: - Participant – a student who assembles a team to participate in a business sprint and uploads the results of the answers to the platform - Mentor – a senior student who is attached to several teams and helps them - Expert – evaluates the results of the participants and awards points Results 1. Launched the entire project in 3 weeks 2. We collect feedback from users and update the functionality of the platform once a year

Sewterra

Sewterra is a SaaS startup that connects clothing brands and sewing manufacturers. Results 1. Based on data from Hotjar, we found the main problems of users and their wishes. For example, in the current version of the product, the phone mask of one country was hardcoded and users could not enter their phone number 2. I have systematized all the components, assembled an extended UI kit - now any designer can **quickly enter the project** and consistently develop it. 3. Created a product page

MyQRX – SaaS product

Create a design for the MVP version of the product in a month. Prepare a design system for further scaling the project. Establish a design process and prepare the design to the development. Results 1. I put things in order and built the design process: now any feature goes through the stage of prototyping, interactive prototype, presentation, and discussion with stakeholders and only then is it transferred to the development team in its final form and with specifications. 2. I have systematized all the components, and assembled an extended UI kit - now any designer can quickly enter the project and consistently develop it. 3. I made a guerrilla test with 10 people to take feedback and fix things I wasn’t sure about

Skills

JavaScript
UserStories
UserFlows
Personas
JobsToBeDone
Guerrilla testing
A/B testing
In-depth interviews
Usability testing
Customer development
User surveys
Design system
Atomic design
Composition
Color
Typography
UX patterns
Nielsen heuristics
Design Management
Design Leadership
DesignOps
Information Architecture
Usability
Figma
Tilda Publishing
Webflow
Google analytics
Hotjar
VisualEyes
HTML/CSS
OKR
Agile
Internet marketing
SEO
Facebook Ads
Google Ads

Work experience

Product Designer
2022 - 2022 |Squarecap
Product design, User research, UX / UI
Squarecap is a SaaS product for teachers and students to track attendance, encourage participation, and provide students with immediate feedback, whether online or in person. This 3 months volunteering is part of the Russian Business Leaders program organized by the United States Embassy. ● UX audit of the main user journey and recommendations for improvement. ● Analysis of interface solutions of competitors. ● Design of new functionality. ● Communication with founders and marketers. Achievements: ● List of recommendations for improving the communication part of the site. ● List of recommendations and prototypes for improving the user journey in the product. ● Prototypes and design layouts of a new feature with specifications for the development team.
Product Owner / Design Expert
2020 - 2022 |Yandex Practicum
Product design, User research, UX / UI
The Yandex Practicum is an EdTech company. It provides online courses and education in IT: programming, design, data analysis, marketing, management etc. Students work combined with regular communication with mentors. ● Creating a design review process from scratch. Optimizing on a feedback basis. ● Responsible for external metrics: response SLA, feedback quality. ● Responsible for internal metrics: LTV of the design reviewer, job satisfaction. ● Hiring a senior design reviewer. Training and delegation of core processes and responsibilities. ● Scaling and adaptation of the design review system to other programs of the faculty (Graphic Designer, Product Designer, etc.). ● Hiring and training of a design review team of 70 people: Q&A, knowledge base, 1:1 meetings. ● Creation of educational content and exercises for the program interface designer, product designer. Achievements: ● Built a design review business process with students' NPS on design reviews at 4.7. ● Created educational content on topics: Composition basics, Grids, Communications with product owner, Design & Time management, UX audit, UX simulator. ● Kept LTV at the level of 8 months. By creating educational materials, community building, and rotation between programs. Implemented a system of bonuses and motivations. ● Created a tone of voice and ethics as a designer to give feedback on student work. ● Built a permanent recruitment system: hired 150+ part-time designers.
Front-end Developer
2016 - 2016 |Studio F1
SaaS
● Worked as a front-end developer on 20+ projects. Among the clients are b2c and b2b websites and SaaS services.
Founder / Design / Team Lead
since 12.2015 - Till the present day |Insaim
UX/UI, USer Stories, Jobs To Be Done
A team of designers for digital products, services, corporations. We have been helping to design (UX/UI) complex interfaces: personal accounts, ERP systems and SaaS services for businesses and startups from Russia, the USA, and Europe since 2016. A distributed team of 15 people: designers, developers, and project managers. ● Design (UX / UI) for large international companies such as Gazprom, Yandex.Practicum, Avito, Skyeng, World Skills, Plekhanov University of Economics, Higher School of Economics, Moscow Government, and others. ● Communication with the stakeholders, researchers, marketing, analysts, and developers. ● Problem framing, adapting business requirements to the terms of reference for designers and developers. ● Defining visual and interactive experience of products. Scale design system with the team. ● Implementation of a quality system. Review and control of applying design system and developer's work. ● Applying Design processes in a cross-functional team. ● Leading cross-functional teams in the studio and integrating the studio team into the client team. ● Market and competitors analysis, user research (qualitative/quantitative), working with analytics systems. ● Development of design solutions based on the research findings and key metrics. ● Gathering requirements, prioritizing, resources and teams for fast MVP development. ● Preparation of design layout specifications for developers. ● Running presentations and argumentation of design decisions. ● Hiring and raising designers skills. Achievements: ● Launched more than 250 IT projects for clients in 6 years as a lead designer and head of the studio. ● Worked with different types of IT projects SaaS products, web services, product pages, corporate websites. Mostly with AGILE principles. ● Built a system for the growth of designers within the studio through a Personal Development Plan and 1:1 meetings. ● Optimized and standardized the design process, which made it possible to more accurately predict the workload of the design department, dynamically deliver results to the client, and optimize costs. ● The studio took a place in the TOP20 design studios specializing in Tilda Publishing in Russia. ● Increased the size of the team from 8 to 15 in 2022, the average work time of an employee is 2 years.

Educational background

Management (Masters Degree)
2013 - 2015
Plekhanov Russian University of Economics
Software engineer (Bachelor’s Degree)
2011 - 2015
Bauman Moscow State Technical University, Moscow.

Additional education

Mentoring, training and development of the team
Till 2019
Practicum by Yandex. Leaders school

Languages

EnglishProficientSpanishElementary