● Managed the full project timeline from early brand strategy to final rollout — autonomous in handling workflows and delivery. ● Designed digital brand touchpoints: web interfaces, interactive screen systems, functional design systems, layout rules, and guidelines. ● Developed and managed technically challenging print projects (premium print, catalogs, books). ● Set tasks and supervised hired specialists (illustrators, calligraphers, 3D motion designers) to scale production capacity. ● Developed interior and exterior navigation, sign systems, and spatial graphics for large-scale commercial facilities, including shopping malls and hotels. ● Executed visual strategy, concept development, and identity design as an outsourced specialist for international design agencies and major studios.

● Designed static and dynamic banners for web advertising, promotional pages, and basic interface solutions for commercial websites. ● Developed printed advertising materials, multi-page promotional assets, and corporate collateral, managing the complete pre-press production cycle. ● Developed custom sign systems, monograms, lettering, and unique logotype weights for local and international commercial brands. ● Examined letterform geometry and constructed modular systems.

● Designed early commercial web pages and coded HTML. ● Created interface graphic elements and basic interactive solutions. ● Designed static and dynamic banners for web advertising.