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Registration: 02.04.2025

Adala Aldyar

Specialization: Marketing Manager / Project Manager
— Results-driven Marketing Executive with 4 years of experience in brand positioning, strategic development, and high-impact marketing solutions. — Successfully led 30+ projects across multiple industries, managing a team of 50+ across two cities. — Spearheaded initiatives that generated revenue growth of 150–200 million KZT, improved service quality, and optimized business processes. — Skilled in leading and training high-performing teams while implementing data-driven marketing strategies. — Expertise in visual branding, content strategy, and influencer marketing to maximize audience engagement and foster long-term client partnerships. Skills: — Problem Solving. — Teamwork. — Leadership ability. — Strategic Thinking. — Business strategy. — Communication Skills. — Strategic planning. — Collaboration. — Strategic Communication. — Interpersonal Skills. — Stakeholder Management and Relationship Building. — Creativity. — Crisis management. — Negotiation.
Bitrix24 CRM Data Visualization marketing visual design Excel Branding Content Marketing Strategic Marketing
— Results-driven Marketing Executive with 4 years of experience in brand positioning, strategic development, and high-impact marketing solutions. — Successfully led 30+ projects across multiple industries, managing a team of 50+ across two cities. — Spearheaded initiatives that generated revenue growth of 150–200 million KZT, improved service quality, and optimized business processes. — Skilled in leading and training high-performing teams while implementing data-driven marketing strategies. — Expertise in visual branding, content strategy, and influencer marketing to maximize audience engagement and foster long-term client partnerships. Skills: — Problem Solving. — Teamwork. — Leadership ability. — Strategic Thinking. — Business strategy. — Communication Skills. — Strategic planning. — Collaboration. — Strategic Communication. — Interpersonal Skills. — Stakeholder Management and Relationship Building. — Creativity. — Crisis management. — Negotiation.
Bitrix24 CRM Data Visualization marketing visual design Excel Branding Content Marketing Strategic Marketing

Skills

Digital Marketing
Content Marketing Strategy
Data Visualization
Excel
Key Performance Indicators
Open Way
Colvir
CISCO
CRM
Bitrix24
Performance Metrics
ROI Analysis
Visual Design
Branding Tools

Work experience

Executive Director
01.2024 - 12.2024 |Sanber - Marketing Agency
Digital Marketing, Content Marketing Strategy, Data visualization, Excel, Key Performance Indicators, Open Way, Colvir, CISCO, CRM, Bitrix24, Performance Metrics, ROI Analysis, Visual Design, Branding Tools
● Managed 20+ projects for leading brands in Kazakhstan, including MyCar, Leroy Merlin, BI Group, Schneider Electric, Almaty International Airport, Hyundai, and KAIYI, increasing social media engagement by 40%. ● Coordinated four departments (SMM, Branding, Promotion, Production), ensuring seamless execution and cross-team collaboration. ● Enhanced visual identity and content strategies, doubling revenue within two months through effective client management.
Marketing Strategist
09.2022 - 12.2023 |Consulting
Digital Marketing, Content Marketing Strategy, Data visualization, Excel, Key Performance Indicators, Open Way, Colvir, CISCO, CRM, Bitrix24, Performance Metrics, ROI Analysis, Visual Design, Branding Tools
● IT Courses (USA) – Developed and optimized social media presence, increasing traffic flow and growing organic followers by 1500 through strategic content. ● Logistics Company (USA) – Enhanced visual appeal and content quality to strengthen brand presence. ● Retail Online Shop (USA) – Designed and implemented a brand concept and social media packaging. ● Legal Company – Created and executed targeted marketing strategies to support business growth. ● Online English Center - Created and executed targeted marketing strategies to support business growth. ● Medical Center – Provided expert consulting on marketing and promotional strategies, optimizing brand visibility.
Executive Director
08.2021 - 08.2022 |Sanber - Marketing Agency
Digital Marketing, Content Marketing Strategy, Data visualization, Excel, Key Performance Indicators, Open Way, Colvir, CISCO, CRM, Bitrix24, Performance Metrics, ROI Analysis, Visual Design, Branding Tools
● Established and led a branch in Astana, managing a team of 20 members and ensuring seamless operations. ● Oversaw 15 projects across the automobile, education, floral, medical, dentistry, retail, and construction industries, maintaining a 9–12 month client retention rate. ● Negotiated and secured contracts with companies, ensuring renewals by promptly resolving urgent client requests. ● Tripled company profit by growing Infiniti client's social media from 800 to 10 000 followers in 6 months, securing a contract renewal at twice the previous rate. ● Led a high-impact collaboration with a floral business and the leading media holding “Sxodim”, which has an audience of 4 million people, boosting brand reach by 20%. ● Utilized problem-solving and adaptability by addressing client requests outside working hours, increasing customer satisfaction by 20% and reducing complaints by 25%.
Marketing Manager / Project Manager
01.2021 - 08.2021 |NDA
Digital Marketing, Content Marketing Strategy, Data visualization, Excel, Key Performance Indicators, Open Way, Colvir, CISCO, CRM, Bitrix24, Performance Metrics, ROI Analysis, Visual Design, Branding Tools
● Advised 20 clients on content marketing and SMM strategies, increasing brand engagement by 30% on average. ● Coordinated clients on SMM principles, key performance metrics, and promotion strategies, leading to a 25% improvement in campaign ROI. ● Developed media plans, content strategies, and promotional campaigns for 15+ projects, achieving a 40% increase in audience reach.

Educational background

Petroleum Engineering (Bachelor’s Degree)
KazNRTU named after by K.Satpayev

Languages

KazakhNativeRussianProficientEnglishUpper Intermediate
CRMData VisualizationExcel