← Back to list
middle
Registration: 20.03.2023

Andrey Halizev

Specialization: Performance marketing manager
I'm experienced performance marketing manager with 5+ years of experience in different verticals. I help businesses of all sizes increase their online visibility, attract more qualified leads, improve ROI and generate more revenue through digital marketing campaigns. To improve my english speaking skills, I use artificial intelligence translators. Also, I study the language with native speakers.
Agile google analytics SQL Google AdWords Yandex Metrica Digital media
I'm experienced performance marketing manager with 5+ years of experience in different verticals. I help businesses of all sizes increase their online visibility, attract more qualified leads, improve ROI and generate more revenue through digital marketing campaigns. To improve my english speaking skills, I use artificial intelligence translators. Also, I study the language with native speakers.
Agile google analytics SQL Google AdWords Yandex Metrica Digital media

Portfolio

SA MEDIA GROUP LLC

Remote Management: • Managed a department of 10 people divided into 3 departments. • Hired, adapted and motivated 13 department employees from scratch. • Ensured continuity of agency processes under all conditions (COVID-19). Launched digital advertising campaigns in many ways: • SEM: Google Ads, Bing Ads, Yandex Direct. • Paid social: Facebook, TikTok, Twitter, MyTarget, Vkontakte, TrafficJunky. • Programmatic: DV360, GetIntent, Yandex Display. Set up analytics with different tools: • Analytics: Yandex Metrics, Google Analytics, GTM, Marylin, Adriver. • Call tracking: CallTouch, CoMagic. • Reporting automation: GDS (Google Data Studio), PBI (Power BI), JetStat, Adveronix. Achievements: • With team helped 47 clients achieve their digital advertising goals in many verticals: Real Estate, Healthcare, Ecom, Auto. • Prepared data for presentations, CP, and mediaplans for 90+ clients.

Derk & Steiner LLC

• Managed and optimized marketing campaigns in Google Adwords, Yandex Direct. • Analyzed marketing activity of clients with help of tools like Google Analytics, Yandex Metrika. • Created landing pages for those who had low conversion. Achievements: Helped 27 small businesses increase their sales.

NEPROSTO DIGITAL LLC

• Was responsible for media planning of each show and performance; • Managed and optimized marketing campaigns in Yandex Direct, Google Ad Words, Facebook Advertising, VK and MyTarget. • Optimized advertising campaigns by CPA with the help of analytic tools: Google Analytics, Yandex Metrica. Achievements: • Helped 13 theaters and shows fill their auditoriums. • Developed and managed the marketing strategy for Russia's largest music festival: "Alfa Future People Festival".

Skills

Agile
Bing Ads
Facebook Advertising
Google Ads
Google Analytics
Looker Studio (GDS)
MyTarget
Power BI
SQL
TikTok Ads
TrafficJunky (Pornhub)
Twitter Ads
Vkontakte
Yandex Direct
Yandex Metrica
Google Tag Manager
Marketing

Work experience

Head of SEM and SEO
08.2021 - 02.2023 |PrizyvaNet (Legaltek LLC / MPK LLC)
.
• Tested new products of legal assistance for draftees and mobilized. • Decomposed business objectives into tasks of SEM and SEO departments. • Developed landing pages. • Launched the forum from scratch. Improved the effectiveness of advertising campaigns: • Yandex Direct + Display. • Google Ads + YouTube until terminated in Russia. • My Target, Vkontakte, Facebook. Improved the quality of analytics info: • Integrated end-to-end analytics using Roistat, Albato, AmoCRM. • Shifted the focus from leads to sales. • Worked with services: Looker Studio (GDS), Yandex Metric, Google Analytics, GTM. Created a system of continuous A/B tests: • 100+ variants of ads. • 35 variants of webpages. Achievements: • During the trial period, the cost of the lead decreased by 23%. It is important to consider that the advertising campaigns were conducted for 8 years. • Conversion of the SEO-site increased by 33% in 4 months. • Increased sales from paid search channels by 31% in 6 months. • Launched the forum from the scratch and provided 400 responses from 12 lawyers and doctors.
Head of Performance
05.2019 - 07.2021 |SA MEDIA GROUP LLC
.
Remote Management: • Managed a department of 10 people divided into 3 departments. • Hired, adapted and motivated 13 department employees from scratch. • Ensured continuity of agency processes under all conditions (COVID-19). Launched digital advertising campaigns in many ways: • SEM: Google Ads, Bing Ads, Yandex Direct. • Paid social: Facebook, TikTok, Twitter, MyTarget, Vkontakte, TrafficJunky. • Programmatic: DV360, GetIntent, Yandex Display. Set up analytics with different tools: • Analytics: Yandex Metrics, Google Analytics, GTM, Marylin, Adriver. • Call tracking: CallTouch, CoMagic. • Reporting automation: GDS (Google Data Studio), PBI (Power BI), JetStat, Adveronix. Achievements: • With team helped 47 clients achieve their digital advertising goals in many verticals: Real Estate, Healthcare, Ecom, Auto. • Prepared data for presentations, CP, and mediaplans for 90+ clients.
Senior performance marketing manager
10.2018 - 04.2019 |NEPROSTO DIGITAL LLC
.
• Was responsible for media planning of each show and performance; • Managed and optimized marketing campaigns in Yandex Direct, Google Ad Words, Facebook Advertising, VK and MyTarget. • Optimized advertising campaigns by CPA with the help of analytic tools: Google Analytics, Yandex Metrica. Achievements: • Helped 13 theaters and shows fill their auditoriums. • Developed and managed the marketing strategy for Russia's largest music festival: "Alfa Future People Festival".
PPC Specialist
01.2018 - 07.2018 |Derk & Steiner LLC
.
• Managed and optimized marketing campaigns in Google Adwords, Yandex Direct. • Analyzed marketing activity of clients with help of tools like Google Analytics, Yandex Metrika. • Created landing pages for those who had low conversion. Achievements: Helped 27 small businesses increase their sales.

Educational background

*Specialization
*Educational institution

Languages

EnglishAdvancedRussianNative
Agilegoogle analyticsSQLGoogle AdWordsYandex Metrica