• Tested new products of legal assistance for draftees and mobilized. • Decomposed business objectives into tasks of SEM and SEO departments. • Developed landing pages. • Launched the forum from scratch. Improved the effectiveness of advertising campaigns: • Yandex Direct + Display. • Google Ads + YouTube until terminated in Russia. • My Target, Vkontakte, Facebook. Improved the quality of analytics info: • Integrated end-to-end analytics using Roistat, Albato, AmoCRM. • Shifted the focus from leads to sales. • Worked with services: Looker Studio (GDS), Yandex Metric, Google Analytics, GTM. Created a system of continuous A/B tests: • 100+ variants of ads. • 35 variants of webpages. Achievements: • During the trial period, the cost of the lead decreased by 23%. It is important to consider that the advertising campaigns were conducted for 8 years. • Conversion of the SEO-site increased by 33% in 4 months. • Increased sales from paid search channels by 31% in 6 months. • Launched the forum from the scratch and provided 400 responses from 12 lawyers and doctors.

Remote Management: • Managed a department of 10 people divided into 3 departments. • Hired, adapted and motivated 13 department employees from scratch. • Ensured continuity of agency processes under all conditions (COVID-19). Launched digital advertising campaigns in many ways: • SEM: Google Ads, Bing Ads, Yandex Direct. • Paid social: Facebook, TikTok, Twitter, MyTarget, Vkontakte, TrafficJunky. • Programmatic: DV360, GetIntent, Yandex Display. Set up analytics with different tools: • Analytics: Yandex Metrics, Google Analytics, GTM, Marylin, Adriver. • Call tracking: CallTouch, CoMagic. • Reporting automation: GDS (Google Data Studio), PBI (Power BI), JetStat, Adveronix. Achievements: • With team helped 47 clients achieve their digital advertising goals in many verticals: Real Estate, Healthcare, Ecom, Auto. • Prepared data for presentations, CP, and mediaplans for 90+ clients.

• Was responsible for media planning of each show and performance; • Managed and optimized marketing campaigns in Yandex Direct, Google Ad Words, Facebook Advertising, VK and MyTarget. • Optimized advertising campaigns by CPA with the help of analytic tools: Google Analytics, Yandex Metrica. Achievements: • Helped 13 theaters and shows fill their auditoriums. • Developed and managed the marketing strategy for Russia's largest music festival: "Alfa Future People Festival".

• Managed and optimized marketing campaigns in Google Adwords, Yandex Direct. • Analyzed marketing activity of clients with help of tools like Google Analytics, Yandex Metrika. • Created landing pages for those who had low conversion. Achievements: Helped 27 small businesses increase their sales.