Dmitry Maximov
Portfolio
Samsung
- Was in charge of effecve customer data management in cross channel markeng campaigns (Email, Push, Digital/Social media). Worked with mul-naonal teams including HQ (Korea) and contractors (Singapore, France, India, Korea). - Customers data segmentaon with ML-algorithms. - A/B-tests and hypothesis checking. - Add new data sources (Data Partnership). - Secure personal data storage and processing in accordance with GDPR. - Have implemented a model for markeng aribuon - regular ROI calculaon for separate markeng channels (Email, Push, Digital/Social media) considering both offline and online purchases. It was highly appreciated by HQ (Seul).
Sberbank
- Managing foreign contractors (India, Serbia, Germany). - Internal consulng and providing trainings for teams.
IBS, GlowbyteConsulng
- BigData and ETL projects.