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senior
Registration: 05.04.2022

Konstantin Shirokov

Specialization: Chief Marketing Officer
seo
seo

Portfolio

Crypto Kombat

Crypto Kombat . Being the official public representative of the company: - Participation in conferences. - Interviews. - Communication with partners. - Communication with investors.

DigiShares

- Integrating marketing analytics. - Performance marketing strategy development. - Implementing a performance marketing strategy. - Customer journey map and website structure development.

DataLight.me

Lead and control all functions of performance marketing, content marketing, affiliate marketing, PR, search engine optimisation, e-mail and social media marketing. Meetings with partners and investors, preparations of presentations and reports for them. Department consists of 4 people and lots of freelancers. Key achievements: — Establishing DataLight as worldwide known brand «analytical company». — Growing website's monthly visits from 0 to 75k+. — Growing Twitter profile to 11k+ subscribers. — Receiving positive feedback for the platform from the TOP people of the industry (Changpeng Zhao, Justin Suns, Tony Vays, TradingView etc). — DataLight studies published for FREE in all the TOP industry media (due to multilevel reaching out policies) 1000+ publications. — Setup of end-to-end analytics with e-commerce and expenses in Google Analytics through OWOX Bi and Google Tag Manager. — Receiving 6,5K+ backlinks for the website. — Setting up Google Adwords and Facebook ads despite ban on crypto. — Establishing company's blog as a regularly source of the unique news. — Successfully submiting company's blog to the most popular news aggregators. — Developing SEO friendly structure of the website. — Every month growing search engine traffic. — Fixed problems with indexing, ranking and site analytics. — Building relationships with TOP regional industry Youtube bloggers and having video reviews of the platform with visitors cost <0,2$. — Growing Telegram profile to 2,1k+ subscribers. — Growing LinkedIn profile to 1,2k+ subscribers. — Growing Reddit profile to 2,6k+ karma. — Creating chain e-mail campaigns for 7k+ users of the platform (30% opens, 10% clicks). — Configured transactional emails on user actions. Mails to those who unsubscribed or who have no funds helped to return ~ 8% of sales. — Creation of mention's and feedback collection systems. — A\B test of product implemented through Google Optimize.

Skills

B2B Marketing
B2C Marketing
Content Marketing
Customer Development
Digital Marketing
Presentation skills
Public Relations
Strategic Marketing
Traffic acquisition SEO

Work experience

Marketing Director
since 06.2021 - Till the present day |Fringe Finance (ex-Bonded)
.
Developing and implementing the marketing strategy of DeFi Lending\Borrowing platform. - Leading the team of 3 & contractors. - Introduction of the new content strategy. - Rebranding. - Introduction of the new partnership communication approach. - PR activity.
Evangelist & Business Developer
since 04.2021 - Till the present day |Crypto Kombat
.
Being the official public representative of the company: - Participation in conferences. - Interviews. - Communication with partners. - Communication with investors.
Marketing Advisor
12.2020 - 03.2021 |DigiShares Denmark
.
- Integrating marketing analytics. - Performance marketing strategy development. - Implementing a performance marketing strategy. - Customer journey map and website structure development.
CMO
08.2020 - 06.2021 |Broex
.
- Developing and implementing the marketing strategy of DeFi wallet mobile app. - Started from scratch and onboarded the first 10K users with the focus on CIS geo.
CMO
11.2019 - 05.2020 |DSX Global Great Britain
.
Head of Marketing
09.2018 - 09.2019 |DataLight.me
.
Lead and control all functions of performance marketing, content marketing, affiliate marketing, PR, search engine optimisation, e-mail and social media marketing. Meetings with partners and investors, preparations of presentations and reports for them. Department consists of 4 people and lots of freelancers. Key achievements: — Establishing DataLight as worldwide known brand «analytical company». — Growing website's monthly visits from 0 to 75k+. — Growing Twitter profile to 11k+ subscribers. — Receiving positive feedback for the platform from the TOP people of the industry (Changpeng Zhao, Justin Suns, Tony Vays, TradingView etc). — DataLight studies published for FREE in all the TOP industry media (due to multilevel reaching out policies) 1000+ publications. — Setup of end-to-end analytics with e-commerce and expenses in Google Analytics through OWOX Bi and Google Tag Manager. — Receiving 6,5K+ backlinks for the website. — Setting up Google Adwords and Facebook ads despite ban on crypto. — Establishing company's blog as a regularly source of the unique news. — Successfully submiting company's blog to the most popular news aggregators. — Developing SEO friendly structure of the website. — Every month growing search engine traffic. — Fixed problems with indexing, ranking and site analytics. — Building relationships with TOP regional industry Youtube bloggers and having video reviews of the platform with visitors cost <0,2$. — Growing Telegram profile to 2,1k+ subscribers. — Growing LinkedIn profile to 1,2k+ subscribers. — Growing Reddit profile to 2,6k+ karma. — Creating chain e-mail campaigns for 7k+ users of the platform (30% opens, 10% clicks). — Configured transactional emails on user actions. Mails to those who unsubscribed or who have no funds helped to return ~ 8% of sales. — Creation of mention's and feedback collection systems. — A\B test of product implemented through Google Optimize.
Chief executive officer
03.2017 - 09.2018 |Podskazochnik
.
The startUp that I've founded and lead. The new channel of advertising through suggestions of the Search Engines. It helps manage search engine reputation and attracting new customers. - Coordinating the job of sales, marketing and development. - Leading team of 4 employees. - The technology I developed was implemented by the leading Russian search engine Yandex.com.
Head of marketing department
12.2012 - 03.2017 |Real estate agency of Moscow-Paris bank
.
Management of the marketing department of the company in the following areas: — Living real estate. — Commercial property. — Legal services. — Working with older people (life annuities, relocation to a nursing home). — Loans secured by real estate. Activities: — Development of the company's website. — Advertisement on television, radio, newspapers, outdoor advertising, direct mai. — Working with contractors on online advertising (Contextual advertising, media advertising, RTB). — Placement of information about the real estate objects. — Monitoring the work of realtors and secretaries. — Control of the internal reports of employees. — Coachings of employess. — Management of department with 3 employees. Key achievements: — The launch of two new large spheres of activity (legal direction, loans secured by real estate). — Reducing the budget of real estate in more than 2 times, while increasing the quantity of leads in more than 6 times. — Successful sale \ lease of expensive commercial objects in time of crisis (outdoor advertising + internet + direct marketing + new approach to the presentation). — Implementation of reports (CRM), identifying the sources of losses in the sales funnel. — Introduction of XML-unloading of real estate object, that helped to minimize the time to place objects on the classifieds. — Reducing the budget of advertising of elderly people department on 15% due to the establishment of the long-term relationships with agencies and venues.
Marketing Manager
01.2012 - 11.2012 |AutoSpetsCentre
.
Support and development of various websites of auto dealers and corporate website in such areas as: — Content Management. — Usability (introducing alterations and writing specifications for optimisation of website usability). SMM (Facebook, Foursquare, Youtube, Twitter). Working with feedback and reputation of the company (collecting and categorizing data, contacts with officials, control over the resolution of problems). Work with contractors on the amendments on the website, SEO, PPC advertising, and social networks. Key achievements: - Implementation of the system for dealing with feedback and reputation of the company (collection and categorization of data, contacts with officials, monitoring the problem resolution). - The increase in visitors for 3 times and the number of applications for 4 times of the section used cars of the corporate website of a group of companies due to its rearranging in terms of SEO, design and usability.
Product Owner
06.2010 - 12.2011 |ITAR-TASS Photo Agency
.
Full management of the project: - Coordination of work with programmers, including the writing of a technical tasks. - Management of website testing. - Writing texts in Russian and English. - Working with CMS. - Layout of pages and code optimization. - Negotiating with foreign partners.

Educational background

Marketing (Masters Degree)
since 2010
Plekhanov Russian Economic University
Management (Bachelor’s Degree)
since 2008
Plekhanov Russian Economic University

Languages

EnglishProficientSpanishProficientFrenchIntermediateRussianNative