Renata Kasimova

Middle

Registration: 26.06.2025

Specialization: Product Marketing Manager

— Product Marketing Manager | Helping Seed Startups Build User-Centric Growth. — Driving GTM strategy, pricing & UX research to move sustainable metrics. Key Experience: With 4+ years in international projects (US/EU markets): — Led product launches & pricing shifts, migrating customers to new models. — Managed $50K+ ad budgets, optimizing CAC through meta-analytics. — Built feedback loops (NPS, JTBD interviews) to align teams. — Contributed to a SaaS startup exit via unit economics (MRR growth). Toolkit: — Strategy: GTM, positioning, subscription economics (LTV/CAC, retention). — Research: Customer interviews, UX testing (Figma), NPS analysis. — Execution: Meta/Google Ads, Customer.io, Apollo.io, no-code website builders. — Analytics: GA, Tableau, MixPanel. Current Focus: Exploring mental health, art, travel & sustainability — open to roles as: — UX Researcher. — Product Analyst. — Product Marketer.

UX Design Marketing research Figma Mixpanel Jira Project Management Agile Marketing Product Management Landing page design Tableau CRM

Skills

Digital Marketing

Product Management

Project Management

Market Research

GTM

Positioning

LTV

CAC

Retention

UX testing

Figma

NPS analysis ‍

Tableau

MixPanel

Work experience

Product Maketing Manager

10.2021 - 02.2024 |Uploadcare

B2B, SaaS, Notion, Jira, Agile

● Conducted 20+ user interviews with clients’ development teams and independent developers, informing product roadmap. ● Analyzed cohort-based unit economics to optimize pricing (ROI growth -> acquisition by Tiugo). ● Executed content strategy (newsletters, blogs, videos), synchronizing product and marketing teams via Agile workflows (Notion/Jira). ● Conducted market research to define user personas and refine positioning (+15% CR).

Product Marketing Consultant

since 07.2024 - Till the present day |NDA

B2C, SaaS, Figma

For an SMB project (B2B, SaaS): ● Conducted qualitative research (interviews, surveys) defining key user personas and value propositions. ● Established a feedback loop (user interviews, qualification forms) to support data-driven roadmap decisions. ● Collaborated with designers on wireframes and mockups for product pages in Figma (CRO). ● Developed a 2025 marketing strategy and assembled a freelance team to execute key initiatives. For Individuals: ● Consulted on personal brand development. ● Set up digital marketing environment (websites, ads).

Media Buyer

05.2021 - 10.2021 |MEL Science

B2C

The transition to the PPC team was my initiative based on my intention to build more specific expertise. ● Managed up to $50K/month ad budgets (Google Ads, Pinterest, Reddit), reducing CAC by 12% through A/B testing of creatives and keywords segmentation. ● Led end-to-end creative testing cycles — briefed design teams on performance insights, brainstormed A/B test ideas (+18% CTR), and aligned with influencer teams to repurpose top-performing assets.

Assistant to Head of Marketing

07.2020 - 04.2021 |MEL Science

Trello, Marketing

This role was very close to Marketing Operations: ● Consolidated cross-channel budgets (up to $1.5M/month) using historical data and incremental analysis, optimizing for seasonality and channel synergies. Improved forecast accuracy by 15% vs. previous years. ● Led task tracking for a ~15-member team across seasonal campaigns (e.g., back-to-school, Christmas), implementing Trello dashboards to streamline workflows. ● Conducted analytics & reporting to measure campaign success.

Executive Assistant

03.2019 - 03.2020 |UED - Sourcing for Laboratories

CRM

In this role, I found the application for my previous experience in laboratories and offices. These skills became the basis for starting in sales and recruiting. Except for personal assistance and operations, my main project was to hire and train sales managers: ● I developed the profile for the role. ● I picked candidates and conducted interviews. ● I described the company processes in a knowledge base. ● I onboarded and assisted new employees. ● I hired several managers and a team leader for them.

Laboratory Engineer

08.2018 - 12.2018 |ITMO University

Research

● I had switched to composite nanomaterials in my research but realized I'd been deeply burned out and left the industry.

Laboratory Research Assistant

08.2016 - 04.2018 |Ural Federal University

Research

● I focused on my Bachelor's and Master's papers in Chemical Engineering. ● My research was related to the chemistry of rare earth metals and uranium. ● As a result, I have publications in journals with impact factors up to 11, and my H-index is 2.

Project Management Assistant

08.2015 - 07.2016 |HOST

JIRA, Agile

● Initially, I had been hired to assist PMs, but later, I led two internal projects: - JIRA workflow and adoption. - Test stand for one of the key customers. ● In this role, I learned to collect requirements, make them formal, decompose and plan tasks. ● This experience is the base of my expectations from developers' teams and processes. ● Even though most contracts required waterfall promises and ISO certificates, the team experimented with Agile and shared resources effectively.

Educational background

Chemical Engineering (Bachelor’s Degree)

2013 - 2017

Ural Federal University

Languages

EnglishUpper IntermediateSpanishElementary