Oksana Subotinova

senior

Registration: 13.04.2022

Specialization: Head of Sales

— Go-to-market strategies for products/brands, competitive analysis, value proposition. — Positioning and promotion of the product/brand. Creation and development of partner networks. — Sales, promotion, scaling, managed project growth. Loyalty programs, customer service management, CRM implementation.

CRM Marketing Project Management Salesforce Customer Service Customer Support Product Management

Portfolio

Citrus

In my subordination were 3 project managers, heads of departments dependent on project type. ● Implementation of CRM and Loyalty Program based on Terrasoft. ● Launch of the Citrus Wallet project (accepting payments on the website, at the cash desks of stores, installing payment terminals in retail) from scratch. ● Establishment of consumer credits from scratch (growth from 0% to 50% in the turnover). ● Launch of the Insurance project from scratch (growth from 0% to 7% in the turnover). ● Citrus Exchange (up from 4% to 25%). ● Restart of the projects "Service Center", used phone sales division, defective goods warehouse (automatization and rebuilding of all business processes, total sale of remnants of warehouses). ● Launch of Bitrix24 as a task and project management tool. ● Relaunch of e-ton.ua (a premium division of the campaign group) on a new CMS.

Fellini

● Development of the strategy for online shop. Website launch from scratch (Bitrix). ● Setting tasks and monitoring the work of programmers, designers, 1C programmers, call center. ● Selection contractors for promotion (targeting, SEO, context, SMM), work control. ● Launching sales on marketplaces, through dropshippers and monitoring work. ● Recruitment and training of personnel (content managers, call center managers).

city24

https://play.google.com/store/apps/details?id=com.uplata.android&hl=ru&gl=US

Skills

Project Management

Product Owner

CRM

Custumer Service

Sales

Marketing

Promotion

Managed Project Growth

Salesforce

Product Management

Work experience

Head of sales

since 03.2018 - Till the present day |City24

CRM, Marketing, Project Management

Fintech startup. Online payment service. In my subordination is the marketing department (4 persons), the sales department (2 persons) and the customer support service (10 persons). The project started from scratch. Pre Launch & Launch an anonymous prepaid visa insha card and a mobile payment application that has no analogues on the Ukrainian market. Recognized as the best product of 2019 by Visa in Ukraine. In October 2020, due to changes in legislation, the sales of cards were stopped. In December 2020, Uplata was sold to City24 (payment system of national importance). ● Conducting preliminary market research. ● Development of marketing and communication strategies for online and offline promotion. ● Development and implementation the sales strategy. ● Selection, adaptation, training of personnel. ● Launch of an external contact center, 2nd line support service, CRM, customer service quality control system. ● Selection and control of promotion contractors (targeting, SEO, context, CPA, SMM). ● Building and control a network of sales points of the card (from 0 to 2000 points). ● Cooperation with crypto-exchanges.

Head of e-comm

09.2017 - 09.2018 |Shoes and accessories retail

Bitrix, CRM, Marketing, Project Management

CEO

06.2015 - 06.2017 |L.A.P.T.I. (holding CITRUS)

SMM, SEO, Google Ads, Targeting, CRM, Marketing, Project Management

Shoes and accessories retail of own production (10 stores in Ukraine). In my subordination were 10 outlets, online store, shoe production, back office (100 people). The project started from scratch. ● Launch and control of shoe production (selection the location for production and warehouse, purchase of equipment and materials, selection of personnel, release of the collection). ● Opening and control of the work of retail outlets (selection the location, conclusion of contracts, selection and adaptation of sales personnel, purchase of equipment). ● Launching an online store and all related processes. ● Development of marketing and communication strategies and their implementation (collaborations with designers, fashion-weeks, SMM, SEO, Google Ads, targeting). ● Launching sales and monitoring work on marketplaces, through dropshippers. ● Development and control of regulations, instructions for all areas of the company. At the time of the decision to dismiss, the company was brought to an operating plus.

Head of Project Department

07.2010 - 05.2015 |National mobile electronics retailer

CRM, Terrasoft, Bitrix24, CMS

Head of Sales

12.2006 - 12.2007 |DirectIT

CRM, Marketing, Project Management

IT solution for automating management processes in universities.

Head of Competitor Analysis Department

12.2003 - 12.2005 |National food retail «Tavria V»

CRM, Marketing, Project Management

Educational background

Economist

1999 - 2004

Odessa State Economic University

Languages

EnglishIntermediate