Oksana Subotinova

Registration: 13.04.2022

Marketing

senior

Specialization: project management, product owner, crm, custumer service, sales, marketing, promotion, managed project growth

Product Management Customer Service CRM Salesforce marketing Project Management Customer Support

Portfolio

Citrus

Head of project department www.ctrs.com.ua (holding CITRUS). National mobile electronics retailer (71 stores in Ukraine). In my subordination were 3 project managers, heads of departments dependent on project type. Implementation of CRM and Loyalty Program based on Terrasoft. Launch of the Citrus Wallet project (accepting payments on the website, at the cash desks of stores, installing payment terminals in retail) from scratch Establishment of consumer credits from scratch (growth from 0% to 50% in the turnover) Launch of the Insurance project from scratch (growth from 0% to 7% in the turnover) Citrus Exchange (up from 4% to 25%) Restart of the projects "Service Center", used phone sales division, defective goods warehouse (automatization and rebuilding of all business processes, total sale of remnants of warehouses) Launch of Bitrix24 as a task and project management tool Relaunch of www.e-ton.ua (a premium division of the campaign group) on a new CMS

Fellini

Head of e-comm www.fellini.ua Shoes and accessories retail (38 stores in Ukraine) Development of the strategy for online shop. Website launch from scratch (Bitrix) Setting tasks and monitoring the work of programmers, designers, 1C programmers, call center Selection contractors for promotion (targeting, SEO, context, SMM), work control Launching sales on marketplaces, through dropshippers and monitoring work Recruitment and training of personnel (content managers, call center managers)

city24

Head of Sales Uplata, mob app City24 Fintech startup. Online payment service. In my subordination is the marketing department (4 persons), the sales department (2 persons) and the customer support service (10 persons). The project started from scratch. Pre Launch & Launch an anonymous prepaid visa insha card and a mobile payment application that has no analogues on the Ukrainian market. Recognized as the best product of 2019 by Visa in Ukraine. In October 2020, due to changes in legislation, the sales of cards were stopped. In December 2020, Uplata was sold to City24 (payment system of national importance). Conducting preliminary market research Development of marketing and communication strategies for online and offline promotion Development and implementation the sales strategy Selection, adaptation, training of personnel Launch of an external contact center, 2nd line support service, CRM, customer service quality control system Selection and control of promotion contractors (targeting, SEO, context, CPA, SMM) Building and control a network of sales points of the card (from 0 to 2000 points)

Skills

everything in time

project management

team-building

Work experience

Head of sales

since 03.2018 - Till the present day |City24

Fintech startup. Online payment service. In my subordination is the marketing department (4 persons), the sales department (2 persons) and the customer support service (10 persons). The project started from scratch. Pre Launch & Launch an anonymous prepaid visa insha card and a mobile payment application that has no analogues on the Ukrainian market. Recognized as the best product of 2019 by Visa in Ukraine. In October 2020, due to changes in legislation, the sales of cards were stopped. In December 2020, Uplata was sold to City24 (payment system of national importance). Conducting preliminary market research. Development of marketing and communication strategies for online and offline promotion. Development and implementation the sales strategy. Selection, adaptation, training of personnel. Launch of an external contact center, 2nd line support service, CRM, customer service quality control system. Selection and control of promotion contractors (targeting, SEO, context, CPA, SMM). Building and control a network of sales points of the card (from 0 to 2000 points).

Head of e-comm

09.2017 - 09.2018 |Shoes and accessories retail

- Development of the strategy for online shop. Website launch from scratch (Bitrix). - Setting tasks and monitoring the work of programmers, designers, 1C programmers, call center. - Selection contractors for promotion (targeting, SEO, context, SMM), work control. - Launching sales on marketplaces, through dropshippers and monitoring work. - Recruitment and training of personnel (content managers, call center managers).

CEO

06.2015 - 06.2017 |L.A.P.T.I. (holding CITRUS)

Shoes and accessories retail of own production (10 stores in Ukraine). In my subordination were 10 outlets, online store, shoe production, back office (100 people). The project started from scratch. Launch and control of shoe production (selection the location for production and warehouse, purchase of equipment and materials, selection of personnel, release of the collection). Opening and control of the work of retail outlets (selection the location, conclusion of contracts, selection and adaptation of sales personnel, purchase of equipment). Launching an online store and all related processes. Development of marketing and communication strategies and their implementation (collaborations with designers, fashion-weeks, SMM, SEO, Google Ads, targeting). Launching sales and monitoring work on marketplaces, through dropshippers. Development and control of regulations, instructions for all areas of the company.

Head of project department

07.2010 - 05.2015 |National mobile electronics retailer

In my subordination were 3 project managers, heads of departments dependent on project type. Implementation of CRM and Loyalty Program based on Terrasoft. Launch of the Citrus Wallet project (accepting payments on the website, at the cash desks of stores, installing payment terminals in retail) from scratch. Establishment of consumer credits from scratch (growth from 0% to 50% in the turnover). Launch of the Insurance project from scratch (growth from 0% to 7% in the turnover). Citrus Exchange (up from 4% to 25%). Restart of the projects "Service Center", used phone sales division, defective goods warehouse (automatization and rebuilding of all business processes, total sale of remnants of warehouses). Launch of Bitrix24 as a task and project management tool. Relaunch of www.e-ton.ua (a premium division of the campaign group) on a new CMS.

Head of Sales

12.2006 - 12.2007 |DirectIT

IT solution for automating management processes in universities

Head of competitor analysis department

12.2003 - 12.2005 |National food retail «Tavria V»

Educational background

Economist

1998 - 2003

Odessa State Economic University

Languages

EnglishIntermediate