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Registration: 03.03.2022

Vasiliy Polynov

Specialization: Business development manager

Skills

Account management
B2B Sales
IR / PR / Communications
Marketing projects lead
PR planning
Sales strategy
Value proposition

Work experience

Chief business development officer
09.2019 - 06.2021 |True Lab
B2B, CRM, PR planning
Head of Communications
05.2017 - 06.2021 |True Flip Group
B2B, CRM, PR planning
● The True Flip Group started up in 2017 as a crypto game engine, and then developed into a games studio, several casino brands, a whitelabel software platform, and an affiliate program. ● I joined the Group as the Head of Communications, and took a solid part in passing a $10m funding round. ● In 2019, I became the Chief business developer at True Lab studio and reported to the Group founders. ● Elaborated strategy to improve presence across multiple EU and CIS markets, and supervised B2B game sales. ● Delivered the studio’s top performing partnership, alongside other distribution deals. ● Researched market trends and competing products. ● Set over 400 valuable relations, including c-levels, casino heads, partner managers and investment funds. ● Interviewed and onboarded c-level hires to the Group. ● Managed the accounts team and raised the CRM. ● Frequent contributor for marketing projects. ● Developed a PR strategy and managed copywriters. ● Solo and panel speaker at industry events. ● Led the Group investor QA’s.
PR Manager
08.2014 - 11.2016 |QIWI Group
IR, Fintech, PR planning
● QIWI is a leading provider of payment and financial services in Russia and the CIS. ● Media events management, partner collaborations: Visa, eBay, AliExpress, Russian Post, Moscow Department of Transport, Beeline, MegaFon, etc. ● Internal customers: IR and venture, fintech and banking services, e-commerce, IT and information security, money transfers, gaming. ● Managed external PR agency and contractors. ● Settled negative newsfeeds. ● Couched event speakers. ● Supervised the corporate charity and HR projects.
Chief Specialist in Media Relations
08.2012 - 02.2014 |UNECO OJSC
IR, Fintech, PR planning
● UNECO is a state power grid supplier in Moscow. ● Set up new media relations and copywriting guidelines. ● Managed the publishing and design contractors. ● Contributed to events management. ● Streamlined internal processes.
Financial Reporter
01.2010 - 08.2012 |Interfax
IR, Fintech, PR planning
● Interfax is one of the top three news agencies in the Russian Federation. ● I was the leading reporter for debt capital markets. ● Expanded the pool of foreign and domestic insiders. ● Launched new information products. ● Worked frequently at the press events. ● Wrote guidelines on market coverage.

Educational background

Media studies (PhD)
2013 - 2020
Moscow State University
Media studies (Masters Degree)
2004 - 2009
Moscow State University

Languages

EnglishProficientRussianNative