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senior
Registration: 28.06.2022

Rustam Levshukov

Specialization: Digital Performance
Greetings! I am a Caucasian - representative of the Turkish-speaking ethnic group «Karachay» (ancestors came from Turkey). Creative marketing professional with 15+ years of experience in redefining industries by increasing online presence, driving revenue/profits, spreading brand awareness through digital marketing campaigns, online advertising, innovative and creative content marketing strategies, and a/b-testing to establish brand dominance. - My experience in Internet marketing - over 15 years. - for the last year I have been managing the Internet Commerce Department at “OTP Bank”, and: - increased client portfolio by 83% - reduced the cost of acquisition by 32% - Before that, i was in charge of digital marketing at ROSBANK (part of “Société générale”) for 3 years. My achievements: - I have increased the number of new customers by 82% - reduced acquisition cost by 21% - was awarded as the “best employee of ROSBANK in the field of Innovation”. - And before that, for 3 years i worked at “Raiffeisenbank” and was responsible for digital acquisition. My knowledge and experience will be useful if you are looking for an Head of Digital Marketing who is ready to take responsibility for: - Increasing numbers of new customers - Increasing company profitability - reducing the cost of digital acquisition. I worked in a media agency, a construction company, in an Austrian, French and Hungarian banks. During this time I have gained unique experience and a “viewability”. I know which problems of different types companies face, what problems are common for them and what problems are unique. This allows me quickly find the growth points, identify problems and work out ways to solve them. I am sure I can significantly improve the business performance of your company as well as I did before in different companies. WHY AM I LOOKING FOR A JOB? 1. I cannot remain as a part of actions of the current Russian government. It’s a repressive political system waging an unjust war against another sovereign state and killing civilians within and outside country. 2. I would want my children to live as free citizens, having the opportunity to freely express their thoughts, without fear of persecution by the authorities for calling things by their names. 3. I want to grow further as a professional.
Greetings! I am a Caucasian - representative of the Turkish-speaking ethnic group «Karachay» (ancestors came from Turkey). Creative marketing professional with 15+ years of experience in redefining industries by increasing online presence, driving revenue/profits, spreading brand awareness through digital marketing campaigns, online advertising, innovative and creative content marketing strategies, and a/b-testing to establish brand dominance. - My experience in Internet marketing - over 15 years. - for the last year I have been managing the Internet Commerce Department at “OTP Bank”, and: - increased client portfolio by 83% - reduced the cost of acquisition by 32% - Before that, i was in charge of digital marketing at ROSBANK (part of “Société générale”) for 3 years. My achievements: - I have increased the number of new customers by 82% - reduced acquisition cost by 21% - was awarded as the “best employee of ROSBANK in the field of Innovation”. - And before that, for 3 years i worked at “Raiffeisenbank” and was responsible for digital acquisition. My knowledge and experience will be useful if you are looking for an Head of Digital Marketing who is ready to take responsibility for: - Increasing numbers of new customers - Increasing company profitability - reducing the cost of digital acquisition. I worked in a media agency, a construction company, in an Austrian, French and Hungarian banks. During this time I have gained unique experience and a “viewability”. I know which problems of different types companies face, what problems are common for them and what problems are unique. This allows me quickly find the growth points, identify problems and work out ways to solve them. I am sure I can significantly improve the business performance of your company as well as I did before in different companies. WHY AM I LOOKING FOR A JOB? 1. I cannot remain as a part of actions of the current Russian government. It’s a repressive political system waging an unjust war against another sovereign state and killing civilians within and outside country. 2. I would want my children to live as free citizens, having the opportunity to freely express their thoughts, without fear of persecution by the authorities for calling things by their names. 3. I want to grow further as a professional.

Portfolio

Case with Mytarget

“Case: how to increase the number of applications from the bank by 90% using contextual targeting” (Seonews.ru)

Rosbank

This article tells about achievements in one of my projects in Rosbank. It called "How Rosbank found an effective combination of bidding strategies"

Rosbank

Achievements: Was awarded as “The best employee of "Rosbank" in the category "Innovations" in 2019 Fulfillment of planned goals in digital channels: growth in the number of new-to-bank clients by 82% 21% reduction in cost of acquisition Launch of the updated corporate website of Rosbank with a qualitative change in business metrics The professional recognition of the new site is confirmed by awards: The best website for a bank or insurance company, Golden site 2019 Best corporate website, Tagline Awards 2019 TOP 3 most convenient sites for smartphone users, Google

Skills

Digital marketing
Advertising campaigns
Paid Search
Paid Social
PPC / CPC
SEO
CPA
A/B testing
UX Design
unit-economics

Work experience

Head of Internet Commerce Department
since 04.2021 - Till the present day |OTP Bank
DUTIES: - Define the most important digital marketing KPIs - Creating a strong performance marketing. Ensuring successful planning, execution, and optimization for critical traffic KPIs via paid, organic & own media channels - Identify trends and insights, and optimize spend and performance based on the insights - Evaluate emerging/alternative performance channels & projects. - Creating visual concepts for promotional activities (including visuals for ads and landing pages) - Tracking digital marketing performance - Overseeing the digital marketing budget. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Monitor SEO and user engagement and optimization - Collaborate with internal teams, agencies, and other vendor partners for a better user experience and results - Evaluate end-to-end customer experience across multiple channels and customer touchpoints - Developing and managing digital prospecting and remarketing campaigns - Identifying and testing new channels to continue to meet or exceed established critical metrics ACHIEVEMENTS: - Growth in the number of new-to-bank clients by 83% - 32% reduction in cost of acquisition
Head Of Digital Marketing
10.2017 - 04.2021 |Société Générale
DUTIES: - Define the most important digital marketing KPIs - Creating a strong performance marketing - Ensuring successful planning, execution, and optimization for critical traffic KPIs via paid, organic & own media channels - Identify trends and insights, and optimize spend and performance based on the insights - Evaluate emerging/alternative performance channels & projects. - Creating visual concepts for promotional activities, including landing pages - Overseeing the digital marketing budget - Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Monitor SEO and user engagement and optimization - Collaborate with internal teams, agencies, and other vendor partners for a better user experience - Evaluate end-to-end customer experience across multiple channels and customer touchpoints - Developing and managing digital prospecting and remarketing campaigns - Identifying and testing new channels to continue to meet or exceed established critical metrics - A/B testing - Lead generation - Tracking digital marketing performance, including: - Web analytics - Usability audit - Full funnel building - Acquisition cost & Retention cost - ROI ACHIEVEMENTS: - Was awarded as “The best employee of "Rosbank" in the category "Innovations" in 2019 - Fulfillment of planned goals in digital channels: - growth in the number of new-to-bank clients by 82% - 21% reduction in cost of acquisition - Launch of the updated corporate website of Rosbank with a qualitative change in business metrics - The professional recognition of the new site is confirmed by awards: - The best website for a bank or insurance company, Golden site 2019 - Best corporate website, Tagline Awards 2019 - TOP 3 most convenient sites for smartphone users, Google
Head of Digital Marketing
08.2014 - 10.2017 |Raiffeisen Bank
DUTIES: - Strategy development, selection of digital acquisition tools (Search, Paid Social, DisplayNetworks etc.), - Developing & executing omnichannel lead generation programs, with clear KPIs and objectives. - Building strong working relationships with key internal and external partners across marketing, sales, and go-to-market - Overseeing the digital marketing budget, control of income and expenses - Setting internal and external KPIs, building effective interaction within, and with external partners to achieve business goals. - Optimization of existing online sales channels. - Search, test, and integration into the existing sales funnel new channels, formats, and tools. - Optimization of business processes to improve the results of online attraction. - End-to-end analytics and analysis of the sales funnel, evaluation of the effectiveness of achieving business goals. - Market analysis, formation of hypotheses - Collection and analysis of business requirements ACHIEVEMENTS: - Fulfillment of planned goals in digital channels: - growth in the number of new-to-bank clients by 43% - 24% reduction in the cost of acquisition
Head of Internet Development Department
04.2010 - 08.2014 |Zebra Telecom
Head of Marketing and Advertising Department
08.2008 - 04.2010 |Transstroybank
Head of Advertising and Marketing Department
03.2007 - 08.2008 |TNK «Konvers»
CEO
05.2006 - 03.2007 |Agency «Web-studio Izmerenie»
Head of Media Planning Department
02.2005 - 03.2006 |Media Agency «RostMediaGroup»

Educational background

Sociology (PhD)
1999 - 2002
Southern Federal University (former Rostov State University)

Languages

EnglishAdvancedFrenchElementaryTurkishIntermediate