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senior
Registration: 17.04.2025

Wenyang Yuan

Specialization: License Sales / Compliance Sales Specialist
— Nearly 20 years work as an employee or manager (leader) role for foreign/MNC companies. — With rich working experience and outstanding performance in license compliance and software & service sales management fields. — In Micro Focus, been hired as compliance director for greater China region during 2018 to 2022, built up and execute Go-to-Market (GTM) plan, conduct operation process from 0 to 1, overall getting more than 30% of YoY growth in billing compliance revenue and 20% YoY in customer penetration. — As an easy-going person with great passion in doing best, working as a result-oriented and diligent team player, self-confident to successful and be loyalty to employer.
— Nearly 20 years work as an employee or manager (leader) role for foreign/MNC companies. — With rich working experience and outstanding performance in license compliance and software & service sales management fields. — In Micro Focus, been hired as compliance director for greater China region during 2018 to 2022, built up and execute Go-to-Market (GTM) plan, conduct operation process from 0 to 1, overall getting more than 30% of YoY growth in billing compliance revenue and 20% YoY in customer penetration. — As an easy-going person with great passion in doing best, working as a result-oriented and diligent team player, self-confident to successful and be loyalty to employer.

Skills

License compliance sales
Copyright IP
Software Sales
Asset Management
Sales Management
GTM

Work experience

Senior Principal Compliance Manager (GCR)
05.2022 - 03.2024 |Veritas Technologies / Department WW Licensing Service & Sales
CRM, GTM
● Lead compliance team to drive business outcome and revenue income. ● Prospecting, qualifying, selling and closing new business to existing and net new customers from license compliance perspective. ● Account and customer relationship management, drive compliance penetration and subscription revenue. Getting annual income to achieve or exceed compliance revenue quota. ● Sales strategies, develops effective and specific account plans to ensure revenue target delivery and sustainable growth. Manage compliance engagement from notification to negotiation, drive ARR. ● Partner enablement and business development for channel ecosystem build up, channel management. ● Manage customers through potentially high conflict customer engagements to maximize the value of the audit opportunity and the future relationship between Veritas and customer. ● Managing compliance sales pipeline and make sure getting new leads nomination from partners. Big deals win (USD): ● China Pacific Insurance (Group) Co Ltd (899K). ● Agriculture Bank of China (523K). ● China Union Pay (348K). Achievement: ● FY23 Regional (APJ region) top performer of achieving 225% of revenue target. ● Getting individual award of FY23 full year KPI performance. ● FY24 101% on revenue target achievement and 190% of individual cases accomplishment.
License Compliance Director (GCR)
02.2018 - 01.2022 |Micro Focus / Department WW License Verification & Sales
CRM, GTM
● Compliance team management on business priority and drive revenue to achieve FY quota. ● Strategy accounts management, customer negotiation and portfolio selling to achieve revenue quota from compliance perspective. ● Drive revenue to execute through account planning within the territory, identify, prospect, qualify opportunities from existing customers. ● Portfolio’s solution selling across different industries including FSI and High Tech. ● Manage complex compliance process including large accounts planning, development of high-level (C) relationships, planning and executing sophisticated account strategies. ● Weekly/Monthly business review including pipeline generation/status and forecast deals. ● Partner ecosystems build up including recruitment and enablement in China mainland. ● Cross-work with different internal functions and depts from sales execution perspective. Win deals (USD): ● China Merchants Bank (1.2M). ● China Everbright Bank (182K). ● Beijing JD.COM (775K). ● China VIP Shop (381K). ● Amway (China) (475K). ● Prudential Insurance HK (386K). ● AIA Insurance HK (286K). Achievement (GCR): FY19 (1.3M USD revenue quota). ● Full year revenue quota attainment at 116%. ● Get a global award of President Club. FY20 (2M USD revenue quota). ● YoY revenue growth rate is 47%. ● Full year revenue quota attainment 96%. FY21 (2.4M USD revenue quota). ● YoY revenue growth rate of is 25%. ● YoY growth on COBOL with more than 840%. ● Full year revenue quota attainment 102%.
Principal Compliance Manager
02.2015 - 01.2018 |Oracle / Department WW License Management & Sales
CRM, GTM
● Execute and perform ownership on pipeline generation and compliance sales execution. ● High level customer engagement such as CxO level and business decision maker approach. ● 100% achieve sales revenue quota and related KPIs, drive big deals through account planning and strategy execution. ● Customer targeting to build up strong pipeline and make big deals win through customer facing engagement and negotiation. Proposal, execution, and certification on ULA deals. ● CxO level customer negotiation to drive big deals win. ● Cross-work with different internal functions and depts from sales execution perspective. ● Pipeline and revenue forecast review across the industry and regions. Big Wins (USD 1.5M+): ● Guangdong Rural Credit Union – 1.8M. ● China Merchant Bank - 2.8M. ● Bank of Chengdu – 2.5M. ● China Everbright Bank – 3.9M. ● China Ping An Insurance Group – 2.1M. ● China Mobile Guangdong – 1.5M. Achievement: ● FY17: Top 3 sales performance award. ● FY18: Top 2 sales performance award.
License Sales Specialist
10.2012 - 01.2015 |Microsoft / Department Enterprise & Partner Group
CRM, Sales
● Solution selling through end customer approach to achieve yearly revenue target of all product lines. ● Achieve revenue target throughout all products and offers. Contribute to SMSG's growth commitment by 100% attainment of revenue-based incentive (RBI), utilization-based incentive (UBI) OR device unit-based compensation objectives. ● Leads and manages high potential customer engagement opportunities from lead generation, to deal review, to negotiations and closing a deal. ● Drive customer licensing satisfaction by collaborating closely with the Account Team and internal stakeholders (CPE, VLM) to address customer licensing concerns. ● Accelerate the cloud and annuity business while launching and incubating the next wave of offers through proactive negotiation and renewal of EAs and Server and Cloud Enrollment (SCE) deals. Big Wins (USD): ● Shaanxi Yixian District Government 16M/5 years. ● China Custom – 4.5M/3 years. ● Wuhan Government 15M/3 years. ● Tianjin Binhai Government 2.1M. ● NCRE/Connecting Classroom/UEE 4M. ● Beijing Chaoyang District Government 1.5M.
Operation Manager
10.2008 - 09.2012 |Microsoft / Department Enterprise & Partner Group
Data Analysis, CRM
● Business operation process execution including leading review preparation and data analysis. ● Reporting for getting latest business scorecard and insight output. ● Target setting of fiscal year through execution to achieve business objective such as product billed revenue achievement with a high percentage of year of year growth, product deployment rate increase with relative KPIs. ● Programs landing to sales team base on the approved strategies to support the business objective through demand generation on the targeted audience. ● Priorities to coordinate with account sales team, solution team and marketing team on programs execution to drive sales pipeline and marketing qualified perspectives.
Inside Sales Rep
05.2005 - 09.2008 |Microsoft / Department SMS&P
CRM, Sales
● Demand generation through landing different selling motions to different industries to support region revenue objective such as License Compliance and Software Assessments Management. ● Demand generation with customers’ engagement and solution selling to drive healthy sales pipeline. Marketing campaign execution to drive opportunity conversion rate. Customers call down coverage and partner sales pipeline review. ● Build up a good relationship with channel partners to build up healthy sales pipeline. Leverage solution partners to deliver service and support for presales engagement. Work with partner account managers and sales managers to drive big deals win. Achievement: ● Totally generate 379 sales qualified opportunities with over 30% of deals closure rate. ● $4M revenue contribution through solution selling and legalization campaigns. ● Overachieved the target of opportunity conversion rate (25%) through marketing campaigns. ● Top Sales Competition award of team in FY06 Q2, FY07 Q1 and Q2. ● Two times getting best inside sales rep award.

Educational background

Business Management (Masters Degree)
2007 - 2010
RenMin University of China
Computer Automation (Bachelor’s Degree)
2000 - 2004
Beijing Union University

Languages

EnglishAdvancedChineseNative