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Registration: 07.05.2025
Rodrigo Arnaut
Specialization: BI Executive
— BI (Business Intelligence) Executive and CDO (Chief Digital Officer) at Grupo Companhia das Letras (Penguin Randon House, Bertelsmann), advising managers, managing partners, as head of BI managing consultancies and teams, implementing Datalakes, data automation (AI and BigData), Innovation (R&D AI, VR and AR), CRM (Salesforce) and integrating ERP (SAP).
— 21 years leader of multiplatform projects and R&D in Globo's technology, with awards and patents, and 25 years at Esconderijo Criativo and Artelider, in data, IoT, VR, AR, metaverses, transmedia, digital transformation and innovation in the areas of media, industry and retail.
— Experience: R&D, BigData, BI, interactivity, CRM, Digital Mkt, IoT, AI, VR, AR and Transmedia.
— Professor, inventor and jury, podcaster Life Is About Data, Rota3D, IBC Special Awards (Amsterdam), SXSW mission leader (USA) and Cannes Lions (France), selected SME APEX Startups mission (Finland), guest speaker NAB show (USA) and StoryWorld Conference (USA).
— BI (Business Intelligence) Executive and CDO (Chief Digital Officer) at Grupo Companhia das Letras (Penguin Randon House, Bertelsmann), advising managers, managing partners, as head of BI managing consultancies and teams, implementing Datalakes, data automation (AI and BigData), Innovation (R&D AI, VR and AR), CRM (Salesforce) and integrating ERP (SAP).
— 21 years leader of multiplatform projects and R&D in Globo's technology, with awards and patents, and 25 years at Esconderijo Criativo and Artelider, in data, IoT, VR, AR, metaverses, transmedia, digital transformation and innovation in the areas of media, industry and retail.
— Experience: R&D, BigData, BI, interactivity, CRM, Digital Mkt, IoT, AI, VR, AR and Transmedia.
— Professor, inventor and jury, podcaster Life Is About Data, Rota3D, IBC Special Awards (Amsterdam), SXSW mission leader (USA) and Cannes Lions (France), selected SME APEX Startups mission (Finland), guest speaker NAB show (USA) and StoryWorld Conference (USA).
Skills
Business Intelligence
CRM
Datalakes
AI
Metadata
BigData
ERP
SAP
CRM
Salesforce
VR
Work experience
BI Executive
02.2021 - 03.2025 |Companhia das Letras Group
Business Intelligence, CRM, Datalakes, AI, Metadata, BigData, ERP, SAP, CRM, Salesforce, VR
● Creation of BI (Business Intelligence) area, advisor to managers, managing partners in data culture for innovation, resource management and consulting in the area of Data, CRM and Innovation (budget of R$ 10 million), in processes and technologies such as Datalakes, data automation (Integrations, AI, Metadata, and BigData: Sales, Government, Market, Social Media and MarketPlaces), integration with ERP (SAP), CRM implementation (Salesforce), increased revenue, and process optimization.
● Development of automated projects.
● Alignment with governance standards and global compliances of the PRH group.
● Innovation (R&D AI, VR and metaverses at FLIPOP, CDL 35 and VR Book at BIENAL SP).
Investing partner
since 11.2012 - Till the present day |Esconderijo Criativo
BigData, IoT Carnival RJ, VR
Innovation Ecosystem. Director, mentor, advisor and Team leader. Experience in technology, innovation and digital transformation. Only 100% automated podcast (Life is about data) and creation of management, technology and well-being courses (Rota3D).
● Leadership in multiplatform projects of TV, social media, applications, WEB, XR (Artelider, AMBEV, FORD, Ed.SESI, SEBRAE, SPCINE, São Paulo Government, São Paulo City Hall).
● Data automation management (BigData) for elections (CNNBrasil, RecordNews).
● LIVEs in Augmented Reality Ag.Hit, LIVE, ME, AMIGOS, Villa Country, E&H, R&S.
● Operation and automation with IoT sound system of Carnival RJ (2012-2020).
● Transmedia consulting for studios, TV stations and content producers (SBT 2018, TV Cultura 2020, Governments/APRO/SEBRAE/BRAVI 2013-2017).
● VR in clinics and laboratories throughout Brazil (Samel, Sirio Libanes, HGG/SUS, DASA/30 labs), Invention Cardboard VR Mundo360. VR Production: SESI/CCXP, Shoulder, Ford, METRO, Estadão/Cannes 2017, Shoulder, PixelShow/Zupi, GMRJ, Bicicultura.
● Finnish Startup Representation of Choicely Online Voting (President LATAM).
Languages
EnglishProficient