ESP INSPIRE

Mentioned in th- Led the go-to-market strategy for a new B2B SaaS product, achieving 100% of annual revenue targets within 6 months. - Oversaw a successful brand relaunch, resulting in a 30% increase in brand awareness and a 25% boost in website traffic. - Developed and implemented a data-driven content marketing strategy that generated 50% more qualified leads year-over-year. - Managed a $5 million marketing budget with a 95% return on investment. - Built and mentored a high-performing marketing team of 10, fostering a culture of innovation and collaboration. - Spearheaded a new omnichannel marketing campaign that drove a 15% increase in online sales and a 10% increase in in-store sales. - Launched a loyalty program that resulted in a 20% growth in customer retention and a 30% increase in average order value. - Implemented a customer segmentation strategy that enabled personalized marketing campaigns, leading to a 45% uplift in conversion rates. - Successfully navigated a brand crisis through proactive communication and strategic PR efforts, minimizing negative impact and maintaining brand reputation. - Collaborated with cross-functional teams to develop and execute a customer-centric marketing strategy that aligned with overall business goals. - Identified and secured key partnerships with industry leaders, leading to a 50% increase in qualified leads from partner channels. - Led the development of a thought leadership program that established the company as a leading industry expert. - Reduced marketing costs by 15% through optimizing campaign performance and leveraging data-driven insights.e CV and protfolio

Progressive Marketing

- Proficient in utilizing email marketing platforms like Mailchimp, Active Campaign, Sendinblue (now Brevo), and Constant Contact, and well equipped with marketing automation tools. - Expert in design principles, copywriting, and content creation for brand marketing and email campaigns. - Experienced in conducting A/B testing, analyzing email metrics, and generating performance reports. - Up-to-date knowledge of current marketing trends, best practices, and emerging technologies in brand and email marketing. - Developing and implementing digital advertising campaigns aimed at increasing brand awareness, driving website traffic, and boosting sales to maximize revenue. - Managing project staff, timelines, and budgets to ensure the efficient execution of digital marketing initiatives. - Reviewing and proofreading all digital content, such as blogs, social media content, advertisements, and website copy, to optimize messaging for revenue generation. - Conducting meetings with the marketing and design teams to define advertising strategies and requirements that will drive high revenue. - Performing market research, including A/B testing, to guide the digital marketing strategy and identify tactics that yield the highest revenue. - Ensuring the efficiency and optimization of the digital ecosystem through strategies like search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). - Supervising and managing all digital activities, including websites, e-commerce platforms, and social media channels, with the goal of generating high revenue. - Monitoring and interpreting digital analytics to identify revenue-driving opportunities and make data-informed decisions. - Generating and presenting digital marketing reports and analyses that provide insights and recommendations for optimizing revenue generation.

Interlink Advertising Agency

- Meeting with the marketing and design teams to define advertising strategies and requirements. - Conducting market research through techniques such as A/B testing to guide the marketing strategy. - Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales. - Managing project staff, timelines, and budgets. - Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy. - Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO. - Supervising and managing all digital activities including websites, e-commerce, and social media. - Monitoring and interpreting digital analytics. - Generating and presenting digital marketing reports and analyses for feedback. - Keeping abreast of the latest consumer and marketing trends and advancements in technology. - Creating and executing a strong performance marketing strategy & execution plan. - Developing and managing digital prospecting and remarketing campaigns. - Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. - Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels. - Identifying and testing new channels to continue to meet or exceed established critical metrics. - Working closely with the management to share funnel conversion improvement ideas, feedback & present results. - Measured and report on performance, and assess these against goals such as ROI and KPIs. - Optimized spend and performance based on trend insights. - Brainstormed new creative growth strategies. - Plan, execute, and measure experiments and conversion tests. - Created landing pages and optimize user experience by collaborating with internal teams. - Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.