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Registration: 07.11.2022

Natalia Leonova

Specialization: Product marketing manager
My name is Natalia, I am energetic and creative thinking professional with over 15 years of marketing experience in the leading Russian IT companies and PR-Event agency.  During this time I have gained practical experience in Planning, Strategy and Execution Marketing, PR and EVENT activities.  I am searching a projects where I can apply my knowledge and skills in profuct marketing in IT and project management.
Project Management Marketing Product Marketing Strategic Marketing Research
My name is Natalia, I am energetic and creative thinking professional with over 15 years of marketing experience in the leading Russian IT companies and PR-Event agency.  During this time I have gained practical experience in Planning, Strategy and Execution Marketing, PR and EVENT activities.  I am searching a projects where I can apply my knowledge and skills in profuct marketing in IT and project management.
Project Management Marketing Product Marketing Strategic Marketing Research

Portfolio

Algo

Algo offers developers a simple solution to deposit their unique code into a blockchain network via an IDE plugin, thereby guaranteeing the code’s immutability and transparency of authorship.

Online price list

Sales automation tool without participation manager and accountant

E-doc

E-document flow with self-employed and individuals

Skills

Research and brand development for new products
ommunication strategy
Excellent knowledge of advertising tools
Strong project management skills
Creativity
development and implementation

Work experience

Product Marketing Manager
since 06.2021 - Till the present day |IPChain
SMM, SEO, PR, DIGITAL, design teams
Competitor analysis Development of a time plan for promoting the product and following it Cooperation with SMM, SEO, PR, DIGITAL, design teams; Development of an advertising campaign with the team - landing page; - development guide line - development of a content for blog, PR publications and social media networks;
Product Marketing Manager
12.2020 - 07.2021 |SBERKORUS
SMM, SEO, PR, DIGITAL, design teams
Cooperation with the product team to create new IT services; Analysis of competitors, promotion channels for each product; Development of a strategy for positioning and marketing promotion of the product; Packaging (landing pages, marketing presentations, visual materials) Development and launch of advertising campaigns; Implementation of new promotion channels and management of existing ones; Cooperation with SMM, SEO, PR, DIGITAL, design teams; Interaction with other directions of the company - sales, developers, training & customer support.

Educational background

Engineer (Bachelor’s Degree)
2000 - 2006
STANKIN

Languages

EnglishUpper Intermediate
Project Management