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senior
Registration: 14.03.2023

Sergey Pavlov

Specialization: CEO
- 20+ years in Sales, Marketing and Business development - Key results: 1) Developed and Approved by Board the Digital transformation strategy of Rosatom State Corporation, the transformation of the business and processes of companies, the launch and monetization of 5 major products for the B2B market. 2) Global marketing, sales and operations management with significant business growth (up to 40% YoY) 3) Business restructuring and new ones launch. 5 new products have been put on market with revenue growth close to T3D2
- 20+ years in Sales, Marketing and Business development - Key results: 1) Developed and Approved by Board the Digital transformation strategy of Rosatom State Corporation, the transformation of the business and processes of companies, the launch and monetization of 5 major products for the B2B market. 2) Global marketing, sales and operations management with significant business growth (up to 40% YoY) 3) Business restructuring and new ones launch. 5 new products have been put on market with revenue growth close to T3D2

Portfolio

ABBYY

The main goal is to lead the global international Marketing, including product marketing and product management. New products development, sales of new products in the international market, Group digital marketing management. Reporting to the CEO of the group of companies. • Developed and launched/repackaged/rebranded 3 new large B2B products (FineReader for the PDF market, SDK Receipt capture, Recognition server for Capture market) with a change in functionality. Achieved annual revenue growth of 2x. • Implemented a unified digital marketing policy (single website, Marketo marketing automation system, unified online marketing management policy). Achieved ~10% -12% business growth. • Synchronized marketing and sales for the US and Western European markets. • Developed and implemented process management policies in Marketing and Sales. International network management policy (together with the Financial Director).

Rostelecom-Solar

The main goal is to transform the Company's business model for sales through Digital. Reporting to the General Director. • Digital business development strategy of the company. • Digital sales and marketing. • Leadership in the development and marketing of information security products for the B2B segment and sales through a digital channel (product marketing & management). Key results: • Developed and implemented a business digital development strategy. • Created "from scratch" Department of Digital (product - marketing - sales). • Prepared, verified and “packed” a portfolio of information security products for the B2B segment for sales through the Digital channel (15+ products and services). • Achieved annual sales growth of 2.7x, exceeded sales targets, profitability, attracting new customers in 2021 and 2022

Rosatom

The main goal is to create a digital transformation strategy for Rosatom State Corporation and all subsidiaries. Monetization of digital assets of companies within the scope of Rosatom State Corporation. Reporting to the Director of Digitalization. • Developed and approved a digital transformation strategy for the state corporation, a digitalization plan for 300 legal entities. • An audit was conducted, a portfolio of digital products was formed and structured, strategies for the development of key digital products were identified. Strategy for improving internal efficiency. • Created 5 product strategies for key product groups. A sales plan for digital products and services has been formed until 2024. Sales launched.

Skills

B2B business
Sales management
Strategic marketing
Digital business
New digital products and services
Digital transformation
New business

Work experience

Digital director
since 03.2021 - Till the present day |Rostelecom-Solar (cybersecurity)
.
CEO
06.2019 - 03.2021 |IT startup (ML for B2B)
.
Digital transformation strategy Director
02.2018 - 06.2019 |Rosatom
.
Vice-president
10.2014 - 02.2018 |ABBYY
.
Marketing director
08.2011 - 09.2014 |Holding company Composite
.
Marketing Leader for Russia and CIS
12.2009 - 08.2011 |Alcoa
.
Operations Leader for MBS
09.2007 - 06.2009 |Microsoft
.
Marketing Director
08.2006 - 08.2007 |Center of innovations Protek
.
Sales Director
07.2003 - 08.2006 |Center of innovations Protek
.

Educational background

Pragmatic marketing
Till 2016
Course certificate
Digital marketing
2013 - 2014
Cambridge marketing college
Strategic management (Masters Degree)
2005 - 2007
California State University East Bay
Management (Bachelor’s Degree)
2001 - 2003
Open Britich University LINK
Theoretical physics (Masters Degree)
1994 - 2000
Moscow state University - Mephi

Languages

EnglishProficientRussianNative