Retail • Retail network (clothes, shoes, accessories) Consumer goods (non-food) • Clothes, shoes, accessories, textiles (promotion, wholesale) • Clothing, footwear, accessories, textiles (manufacturing) Objective: to launch and develop the online marketing direction in the company (launch channels attract traffic, build end-to-end analytics and ensure sales growth). Department staff management (4 people directly reporting and agencies: SEO, Perform, Media, Analytical, Mobile, Email, CPA), training, KPI preparation, growth care. Ensuring year-on-year sales growth (+500% yoy) due to traffic growth (+80% yoy), conversions (+230% YoY) and optimizing the average check. Increased the volume of incoming traffic due to: - connecting new paid channels (CPC, retargeting, CPA, CPM, OLV) and searching for new ones traffic providers, - implementation of end-to-end analytics and increasing the efficiency of paid traffic, - implementation of recommendations for SEO-audit of the site - implementation of a content plan, trigger mechanics and optimizations for email and push mailings. Increased conversion from year to year due to: - implementation of analytics and A/B testing systems, - optimization of site loading speed, - implementation of UX/UI analysis, - implementation of a promotional plan, - integration to improve the search. Increased average order value by: - finding the optimal threshold for free delivery, - initiation of the functionality for the growth of the average check (recommendations and tips) - introduction of new promotional mechanics At work I: - I calculate monthly, quarterly and annual plans for the department and sales online store in general, - I calculate the unit economy for the store to become self-sufficient (calculation of all store expenses, including services, development, payroll, warehouse, logistics, CC), - conducted tenders for the selection of agencies, - I sp

Maintenance, planning and budgeting of all paid performance channels: contextual advertising, price platforms (including Market), retargeting, affiliate networks, social networks, mobile applications.. Strategies for managing rates depending on the effectiveness of the channel, platform, product categories, etc. Analysis of the effectiveness of placements and adjustment of the strategy. Setting goals and KPIs for the agency. Monitoring the implementation and analysis of the work carried out agency. Automation of generation and management of contextual ads. Automation of reconciliations with CPA networks. Testing new channels for attracting traffic and turnover and new tools from sites with subsequent analytics. A / B ( / C) - testing of advertising placements and solutions on the site to increase conversion. Interaction with various departments to improve the efficiency of work: development, design, content, call center, CRM department, etc. Managing the reputation of a store on Yandex.Market and mobile apps in stores. Calltracking (calltouch) is a test for analyzing the effectiveness of advertising sources when calling to telephone. Competitive monitoring: - analysis of competitors' prices from different sources - analysis of sales in comparison with competitors' prices - Assistance to the pricing department Work with vendor budgets: - media planning, - creation of advertising campaigns - creation of landings, - Analytics and reports. Launching the purchase program on the market (basket and market integration). Integration with the loyalty program and use of data in retargeting and context. Feed generation system (uploads). Flexible, multifunctional, heavy duty. For market, context, CPA sites, vendors, pricing department, recommendation systems and etc. Constant turnover growth (YtY) through digital channels.

Strategic and tactical planning in the following areas: - contextual advertising (direct, adwords), - price platforms (including Yandex market), - retargeting (criteo, sociomantic, google). Analytics of all placements from the level of product categories to keywords and SKUs. Budgeting of the direction, setting KPI for the agency and specialists. Work planning and setting tasks for the week, month and quarter in areas for specialist and agency. Achievement of goals, calculation of fines and bonuses. Preparing reports and making adjustments to placements. Testing of new services (youtube preroll, brand lift, google merchant) management systems rates, new channels for attracting traffic (RTB, targeted purchases, supergeo). Creation of automated reports based on google docs.

Marketing: - Planning and budgeting sales and expenses - Analytics by product range (product types), NetSales, Gross Proffit - Analytics by subchannels (Direct, AdWords, retargeting, price platforms) - Coordination of KPIs and their achievement - Analysis of the competitive environment, monitoring of competitors' prices - Support for ongoing promotions Creation and launch of projects: - search, attraction and launch of new platforms and services for advertising: retargeting, price platforms, google ProductAds, Google DSA - creation of an automatic bid management system on Yandex Market - creation of a system for monitoring competitors' prices (according to market data) - strategic development planning Contextual advertising: - media planning - managing a huge number of advertising campaigns (more than 1,000,000 ads) with million dollar budgets. - generation of a huge number of product and category ads - managing the effectiveness of advertising campaigns: optimization, increase in CTR, reduction in cost per click, achievement of common KPIs. - analytics of the effectiveness of advertising campaigns - search for new contextual and market platforms. Development of mutually beneficial cooperation

until May 2010 Internet project manager Writing functional and technical specifications for projects. Setting tasks and monitoring their implementation to programmers, designers and content manager, both external and internal. Management and development of company projects. Support manager. Creating, configuring and integrating a support ticket system. Support users. Writing instructions for users. since May 2010 Head of the Department of Internet Technologies. Setting and monitoring the implementation of tasks by department employees. Distribution workload between workers. Department-wide reporting. Creation and successful launch of various Internet projects. Achievements. He took an active part in the development of the company's marketing plan. A large number of ready-made working Internet projects created from scratch: - Central project - a system for calculating and paying remuneration to distributors of the company in accordance with the marketing plan, organization of internal billing, formation orders, statistics, etc. (www.success-pro.biz). - the main website of the company (www.success-pro.com) - site of the main product of the company (www.junivita.com) - a forum for communication of distributors of the company (forum.success-pro.com) - ticket support service for distributors, integration with the central project help.success-pro.org - e-mail mailing service (www.success-pro.me) - blog platform based on wordpress MU (success-pro.info) with the ability to automatically filling with the first messages.

Until September 2009 product manager Design, creation, maintenance and integration of new electronic products (simple websites, online conferences, etc.) for sale to customers through the MLM network. Preparation of functional tasks for project managers, control of creation projects. Control of the integration of the project into the overall system. After September 2009 Head of Support. Creation from scratch of a new support service based on a ready-made engine. Distribution of duties of representatives of departments, automatic distribution departmental inquiries. Initiative to improve the system. Control of setting up and finalizing the system for the personal needs of the company. Integration of the joint venture with the main project. Training of personnel to work with the system. Interactive live chat with employees of various departments. Achievement: Build a turnkey standalone Help Desk with employing more than 30 people. Separate live chats for various sub-projects.

Creation, control, optimization of advertising campaigns for new company projects and collection statistics on them. Conducting banner and contextual advertising campaigns. Working with contractors to create banners for advertising campaigns. Working with contractors to create a company website and transfer to Bitrix. Control of work of all external websites of the company and their editing (CMS joomla/mambo, SUS Bitrix)

Creation, promotion and maintenance of the company's web-project. Negotiating with supplier companies Maintaining key clients, building long-term mutually beneficial relationships. Preparation of commercial offers. Generating new ideas to increase the functionality of the site.

Support and development of the official website of the company. Making adjustments to the "engine" of the site. Work with external contractors (companies, freelancers) for the production of banners, design for a new site, etc. Setting goals and monitoring their implementation.

Responsibilities and main functions Filling, development and promotion of the company's external website. Working with managers providing information for the site. Achievement: The management system and the site engine were significantly improved. Added functionality and improved work with the site. Conclusion of the site on the main key queries to the leading places in search engines. Site optimization: the site is still on the first pages for many queries search engines and has the highest traffic among the sites in this area.

Improvement of the company's online stores. Active participation in the development of new Internet projects of the company: setting goals programmer and designer and control their implementation. Change the design of the company's websites. Creative vision of the development of the company's websites. Initial optimization and promotion of the company's Internet projects. Assistance in organizing the exhibition activities of the company.