← Back to list
Registration: 22.01.2018

Mikhail Lunev

Design
-

Portfolio

Nasonov Manufacture - individual tailoring and shoe repair

Nasonov Handmade sew classic men's shoes. The point of differentiation of the company is the individual tailoring of each new pair: they are all made by the standards of a particular client. There are no identical pairs. At the same time, Nasonov Handmade specializes in tailoring strict-style shoes for men's evening suits, so the differences are visible only in details, materials and form. Task: create a basic "office" set of corporate identity. Solution: a logo, a business card, and a letterhead were developed. The design is based on a straight wide grid, straight lines and strict typography. Regarding the corporate style, it was necessary to emphasize the specialization of the company and visually convey to customers the basic values ​​of the future brand: restraint, the highest quality and attention to detail. http://michael.luniov.tilda.ws/nasonov

For Nails - manicure service studio

For Nails is a new network of manicure service salons in Moscow. Objective: to develop a logo and a number of corporate identity elements for a manicure service salon. Solution: a minimalistic logo was developed, the silhouette of which resembles a four leaf (by the number of fouders), with a silhouette of nails as petals. The corporate identity is concise, simple and elegant. The logo is based on two symbols: a four leaf as a symbol of good luck and a symbol of the 4 founders of a network of salons and a nail as a reference to the field of activity. The color scheme is soft, pastel: if black, then with a touch of ash, if mint, then with a touch of light-emerald. Light colors help create the necessary atmosphere of coziness and comfort in the room. The main fonts use contrasting Axiforma (for body text) and PF Regal (for headings). Despite the font geometry, Axiforma is soft enough to fit into the overall design concept. As part of the work on corporate identity, a range of printing products was developed: from club and business cards to mock-ups of signs and street advertising. http://michael.luniov.tilda.ws/fornails

Woodvibe - loft furniture manufacturing

Woodvibe is a furniture company. A distinctive feature of the company is that the production cycle successfully combines manual labor and factory accuracy, while the furniture remains minimalistic. It’s target audience is businesses that need inexpensive loft-style interiors, such as hookahs, bars, pubs, restaurants, cafes, etc. Task: to develop a logo, catalog and a website. Solution: a minimalistic monogram logo, symbolizing the letter "W" with criss-cross spikes was developed. The logo is adaptive: readability fits any surface and gadgets. Wood colors emphasize the focus on wood production. The site is minimalistic and neat, without unnecessary details. Only 3 styles of one font were used. That helps to create the desired mood and appearance of the website. http://michael.luniov.tilda.ws/woodvibe