● Led the design and implementation of the front-end architecture using React.js and Redux, delivering a scalable, maintainable, and high-performance web application. ● Elevated code quality and delivery by introducing structured code reviews and establishing a suite of unit tests powered by Jest and React Testing Library, significantly reducing regression issues and enhancing reliability. ● Supervised a team of 3 front-end developers, providing technical guidance, conducting code reviews, prioritizing feature development, bug resolution, and ensuring open communication within the team. ● Monitored and prioritized new issues and requests from various stakeholders, including community managers and customer support teams, ensuring timely resolution and aligning outcomes with user needs. ● Contributed to roadmap discussions and sprint planning by evaluating technical feasibility, estimating effort, and aligning development priorities with business objectives. Key Achievements: ● Stabilized a delayed project by introducing end-to-end testing infrastructure, staging integration, feature development, and improved team communication, resulting in a fully functional launch within 3 months. ● Oversaw performance optimization of the marketplace platform by implementing bundle refinements, lazy loading, virtualization for large data sets, and state management improvements, and profiling/auditing tools, achieving a 30% reduction in load time and enhanced user responsiveness. ● Created comprehensive documentation covering the codebase, deployment processes, and application architecture to support onboarding and foster knowledge sharing within the team.

● Maintained and optimized a legacy AngularJS codebase while executing a gradual migration to Vue.js, ensuring uninterrupted functionality, continuous delivery of new features, and minimal disruption during the transition. ● Developed a generic WhiteLabel ecosystem, enabling effective customer-to-platform interactions and improving scalability and integration efficiency across multiple client platforms. ● Built internal tools and custom widgets for the marketing department, automating workflows and enhancing team efficiency. ● Integrated and tested third-party services (e.g., tracking and analytics) and performed troubleshooting, ensuring system reliability, functionality, and seamless cross-platform performance. ● Partnered with product managers, UI designers, QA teams, and backend developers to define acceptance criteria, enhance automated testing coverage, and accelerate reliable software releases. Key Impact: ● Collaborated closely with product managers and team leads to plan and execute the migration timeline, delivering a modern Vue.js application with improved responsiveness, faster load times, full desktop and mobile compatibility, and enhanced state management with Vuex, resulting in a more maintainable, efficient, and scalable front-end application.

● Developed and maintained a comprehensive, web-based ad platform admin application, enabling internal teams to efficiently manage ad campaigns, optimize ad delivery, and improve platform operations. ● Designed intuitive, responsive interfaces with Angular, HTML5, and modern CSS, enhancing usability, functionality, and overall user experience. ● Integrated third-party APIs for ad tracking and analytics, improving data accuracy and supporting business teams in making data-driven decisions with confidence. ● Performed comprehensive testing, including unit, integration, and end-to-end (e2e) testing, to enhance code reliability, maintain quality, reduce defects, and ensure stable deployments. ● Collaborated closely across business, product, and R&D teams to translate high-level goals into technical requirements, delivering scalable UI features that align with strategic business goals.

● Tested ad-network functionality across web platforms, thoroughly verifying monetization flows throughout the download funnel to ensure system reliability, data accuracy, and optimal CPC performance. ● Planned, executed, and maintained test suites, including acceptance, manual, and automated tests, across multiple environments to reliably catch regressions and validate new feature releases. ● Built and optimized responsive landing pages using HTML and CSS, ensuring cross-browser and cross-device compatibility, seamless load performance, and an optimal user experience. ● Collaborated with cross-functional teams, including product managers and developers, to analyze business and functional requirements, define test coverage, and ensure alignment with client expectations.