● Compiled reports (highlights and bades on social media) on a gaming and technology brand. Previously, I also prepared competitor reports. ● Wrote press releases according to briefs. ● Participated in regular brainstorming sessions and developed creative ideas for promotion. ● Found relevant contacts with media representatives and bloggers. ● Initiated publications: reviews, reviews, compilations, and video reviews from bloggers. ● Briefed media and created unique technical specifications. ● Created weekly reports, namely: - Analytics and Tone of Voice of the brand and competitors. - Collected links to brand mentions. - Press release reports. ● Suggested ideas for creative campaigns. ● Found and clarified necessary information (contacts, terms and conditions). ● Initiated and implemented campaigns for posting reviews and testimonials, as well as participation in top new product lists, negotiating publications with over 20 bloggers. ● Suggested publication topics and formats. ● Analyzed competitor publications. ● Initiated and conducted interviews for top managers of client companies.

● Writing posts for VK. ● Target audience analysis. ● Competitor promotion analysis. ● Writing articles about the game. ● Selecting bloggers based on specified criteria. ● Finding stores for indie games.

Task: ● Initiated and implemented a campaign to publish reviews and critiques of new publications, negotiating with three book bloggers. Result: ● Organized the publication of approximately five publications to promote the new release.

● Initiated and implemented a campaign to publish information about the new course stream. ● Coordinated the work of one copywriter and two designers, ensuring the timely completion of content preparation tasks for publications.