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Registration: 11.05.2022

Anton Makarchuk

Marketing
middle
Specialization: CMO

Portfolio

Minto - BTC Mining Token

CMO (Chief Marketing Officer)

CMO (Chief Marketing Officer)

CryptoUniverse

the_covert

CMO (Chief Marketing Officer)

Skills

Analysis and improvement of advertising efficiency using Yandex.metrics
Attracting customers from social networks
Basic course MS PowerBI
Effective remarketing in AdWords
End-to-end web analytics
Event Management
ICO Marketing
Internet Marketing
Performance Marketing
PR Events
SMM
Tweaking Google AdWords
What is DeFi

Work experience

CMO (Chief Marketing Officer)
since 02.2021 - Till the present day |Minto - BTC Mining Token
.
Key duties and responsibilities: - Global marketing worldwide. - Setting marketing goals and objectives. - Planning, implementing and managing marketing, PR and communications strategies. - Contribute to the overall growth of the company. - Review and manage content marketing strategy. - Determination KPIs for the marketing department. - Budget management. - Tracking KPIs on a regular basis and present reports. - Working with BD, development and customer service teams. - Creating and presenting the annual marketing plan and strategy. - Using data and reports to make evidence-based decisions. - Analyzing company's marketing strategy and suggesting improvements. - Daily learning to stay up to date with the latest technology and best practices. - Event marketing worldwide. - Attending and speaking at marketing and crypto events (latest event as a speaker at Bitmain's wdms.global in Dubai, UAE). - Planing and executing effective marketing campaigns. - Digital marketing in all channels (google, facebook, twitter, quora, linkedin, CPA networks). - Branding (brand management, identity and promo materials development). - Websites development and support. - Community development and support. - Regular participation in AMA sessions as a company representative. - PR in crypto and regular media. - Email and content marketing. - Affiliate marketing, bounty program development and support.
CMO (Chief Marketing Officer)
since 03.2019 - Till the present day |CryptoUniverse
.
Global marketing worldwide: - Marketing department reformatting (9 employees), staff selection, contractors selection. - Global markets competitor marketing analysis. - Marketing and communications strategies. - Branding (brand management, identity and promo materials development). - Anti-crisis PR communications. - Sites and community development and support. - Market positioning and segmentation. - Marketing budget calculation. - Digital marketing in all channels (google, facebook, twitter, quora, linkedin, CPA networks). - PR in crypto and regular media. - Email and content marketing. - Bounty program development and support. - Event marketing worldwide. - Affiliate marketing (cross-promo activities). - Charity projects management.
CMO (Chief Marketing Officer)
03.2018 - 04.2019 |NDA, the_covert
.
CMO (Chief Marketing Officer)
09.2017 - 04.2018 |BeEasy
.
Global ICO marketing worldwide: - Marketing department reformatting (6 employees), staff selection, contractors selection. - ICO global markets competitor marketing analysis. - Pre-ICO and ICO marketing strategy. - Marketing and communications strategies for blockchain ICO project BeEasy - Branding of ICO project (brand management, identity and promo materials development (videos, presentations, whitepaper, onepagers, etc.) - ICO anti-crisis communications - Post-ICO communications strategies - Sites and community development and support (facebook, telegram, bitcoin talks in 10 languages: Russian, English, Spanish, Chinese (both versions), Japanese, Korean, Portuguese (Brazilian), Vietnamese, Indonesian) - Creating of marketing and communications strategies - Market positioning and segmentation - Marketing budget calculation - Digital marketing in all channels (google, facebook, twitter, quora, linkedin, CPA networks) - PR of BeEasy project in crypto and regular media, ICO listing on ratings and calendars - Email marketing - Bounty program development and support Event marketing worldwide: - participation in events as an exhibitor in Russia, Asia, Europe and the Middle East (St. Petersburg, Moscow, Ekaterinburg, Seoul, Tokyo, Singapore, Gibraltar, Gdansk, Dubai) - participation in events as a speaker in Russia and Europe (St. Petersburg, Gdansk) Cross-promo activities with BeEasy project partners.
Event and marketing manager
08.2017 - 03.2019 |RunCPA (AffChain)
.
Search for events, organising the participation of the company and its representatives at blockchain and affiliate marketing events in Russia and abroad as exhibitors, speakers and experts, search for opportunities and registration of participation in the preICO pitches, PR and promotional materials design, exhibition schedule management, negotiations and business correspondence in Russian and English, document flow management, follow up list management, mailing, participation in whitepaper production: design, layout, data search, infographic.
CMO, CPO, PR director, media, event and promo director
05.1999 - 07.2017 |Non-IT projects
- Setting marketing goals and objectives. - Planning, implementing and managing marketing, PR and communications strategies. - Budget management. - Creating and presenting the annual marketing plan and Charity projects management. - Attending and speaking at various events. - Planing and executing effective marketing, PR and advertising campaigns. - Digital marketing in all channels (google, facebook, twitter, quora, linkedin, CPA networks). - Branding (brand management, identity and promo materials development). - Websites development and support. - Community development and support. - PR in regular media. - Email and content marketing. - Personal branding.

Educational background

Publicity Officer
Till 2006
Tomsk Institute of Business, Economics, Tomsk
Automation and Electric Drive
Till 2001
Siberian State Industrial University, Automation, Novokuznetsk

Languages

EnglishIntermediate