● Built paid-affiliate acquisition from near-zero to mid–six-figure monthly deposits and low–seven-figure monthly handle within my first 5 months. ● Lead and scale the global affiliate program across casino, sportsbook, and poker, including paid media; manage performance across SEO, content, and community-based partners. ● Own the affiliate lifecycle end-to-end: recruitment, deal negotiation, onboarding, tracking (using CellXpert, Elantil, GA4, and Superset dashboards to monitor KPIs), optimization, and retention; partner closely with Product, CRM, BI, and Finance.

● Spearheaded integrated marketing roadmaps across user acquisition, content creation, and socials (organic and paid media), managing a five-figure monthly paid media budget, plus organic social/content execution. ● Expanded affiliate and influencer programs, increasing referral traffic by 30% and driving a 45% uplift in new depositing users from streaming partnerships. (Q4 2024) ● Led cross-functional teams in go-to-market initiatives, improving acquisition funnels, reducing CAC, and increasing retention and LTV through targeted lifecycle strategies.

● Led the implementation of an influencer marketing framework that equipped the internal team to maintain and expand initiatives, exceeding Q1 2023 acquisition targets by 300%. ● Tracked performance vs. KPI targets (acquisition, conversion) and coordinated content distribution across social channels.

● Supported multi-channel campaigns and social media execution focused on monetization and revenue KPIs. ● Managed a large affiliate portfolio and influencer/creator relationships; conducted market and competitor research to identify new channel opportunities.