Dev Rakshit

Senior

Registration: 02.10.2025

Specialization: BrandCrusader

— Innovative marketing and communication consultant with over 25 years’ experience working across functions and regions for prominent organisations from the consumer, healthcare and agency sectors. — As a seasoned independent consultant, interim manager and trainer, I specialise in building global brands by applying a strategic approach with robust analytical skills to understand a clients' business environment, and the needs of diverse stakeholders and target audiences. — Think of me as your Digital Pathfinder utilizing AI and insights to develop strategies that captivate your target audience and drive sales, your Communication Wizard adept at defining a value proposition and crafting omnichannel storytelling to enhance customer engagement, and your Sustainability Champion recognising the ever-increasing importance of ethical practices and commitment, and weaving this into your brand narrative to drive loyalty and advocacy. — As we look beyond 2025, let me be your BrandCrusader helping you forge change by deploying digital innovation and embracing sustainability. Awards: — ADAM Design Award Gold Prize. Watch Collection Launch at Baselworld. — Novartis CFO Group Purchasing Award. Member of Global Agency Procurement Team.

Marketing Product Management Business Analysis Project Management CRM Project planning Strategic Marketing Branding Artificial Intelligence

Portfolio

Corteva Agriscience - Corporate Brand Building

● Served as key client contact and brand building strategist to help create awareness of new company following IPO in summer 2019. ● Worked with EMEA senior management team to develop corporate communication strategy; supported congress and symposia activities; mapped out paid-media strategy; defined and interpreted social listening study.

ProS Internal Meeting for Siemens Healthineers

● Co-led agency team responsible for developing creative platform for meeting including design and format. ● Goal was to avoid previous years' meeting labelled as "death by powerpoint". ● In addition, my role was to provide content and liaise with various Siemens stakeholders at the German HQ as well as ROW.

Daniel Swarovski Watch Collection Lunch at Baselworld

● Led team charged with planning and executing the first appearance of Swarovski at Baselworld. ● Coordinated all activities between design team, stand builders, and Baselworld team. ● Swarowski CEO rated the event as one of the best ever product launches for the consumer group.

Skills

Strategic Marketing

Integrated Communications

Brand Building

Artificial Intelligence

Project planning

Storytelling

Marketing

CRM

Work experience

Marketing and Communication Consultant

since 08.2009 - Till the present day |BrandCrusader

Marketing, Artificial Intelligence

● Independent consultant and interim manager for clients from the consumer (retail/OTC), healthcare (MedTech/Pharma), agency (Advertising/PR) sectors. ● Extensive experience in planning and running workshops; serving as sparring partner to C-level executives; mentor for individual coaching and team bonding; developing tailor-made hybrid training and learning programs. ● Employing the latest AI methodology with service-design focus to generate customised content for digital marketing, omnichannel communications and brand storytelling to drive customer engagement.

Strategy Director

10.2018 - 05.2024 |Ogilvy Advertising

Strategic Marketing, Brand Building, Artificial Intelligence

● Strategy director responsible for developing creative platforms and omnichannel communication strategies with KPIs, to support clients (consumer, healthcare and technology) with brand building and product marketing activities. ● Member of the Ogilvy task force charged with developing client training programs and toolkits outlining the “when-and-how” deployment of AI tools to accelerate a strategic planning process and maximise workflow efficiency. ● Responsible for set up and data interpretation from social listening studies, establishing social media campaigns, and content creation for paid-media activities.

Director Health, Science and Consumer Practice / Member of Executive Board

02.2012 - 08.2014 |Burson-Marsteller Public Relations Agency

CRM

● Member of management team charged with ensuring that agency achieved budget targets, maintained / grew client accounts, acquired new mandates. ● Provided strategic counsel on all aspects of Communications and PR for clients from the fields of Healthcare & Lifestyle; Sports & Wellness; Food & Nutrition. ● Assignments included business unit re-positioning via internal brand ambassador programme; development of communication strategy for multi-stakeholder audience; media strategy with monitoring for European product launch.

Head of Strategic Marketing & Branding, Consumer Goods Business Unit

01.2005 - 06.2009 |Daniel Swarovski Corporation

Marketing, Communication

● Led cross-functional group (7 FTEs) responsible for planning and execution of new watch collection launch at Baselworld (international trade fair). Most successful product launch in the history of the consumer goods business unit; stand won design award; sales up 34% versus previous year. ● Developed communication concept for Tokyo flagship-store opening to underpin brand re-positioning initiatives and create a new brand image for the Japanese market. Extensive media coverage secured in all key fashion titles. ● Led team (3 FTEs) working on strategic brand development (architecture, core and extended values, meaning and positioning) for the consumer goods business unit, feeding off corporate umbrella brand strategy. ● Directed creative agencies to develop international campaigns driving retail calendar activities – included production of communication tools and collaterals with coherent “look and feel” at all brand touchpoints. Double-digit sales growth seen with both online and offline channels. ● Responsible for the planning, allocation and tracking of annual marketing communications budget (Euro 10 mil).

Global Brand Communications Manager / Communications Strategy Manager, Global Marketing & Sales Capabilities Group

11.2001 - 12.2004 |Novartis Pharma

Brand Building

● Developed global strategic plan, communications plan and key messages for brand life-cycle management. Very positive feedback from affiliates to roll-out programme / local workshops; product sales grew >30%. ● Coordinated, planned and controlled all activities (budget, exhibition stands, promotional materials, KOL management) for international congresses. ● Prepared quarterly business updates for senior management and investor relations team. ● Drove internal global branding initiative at company HQ to develop and reinforce consistent campaign look and feel across EU/US markets. Initiative received full backing from Executive Board; customised DTC toolkit produced. ● Provided strategic counsel and held training workshops for global brand teams on agency “best practices”, exempli gratia, agency selection via pitches, scope of work, and evaluation of agency output. Workshop NPS between 9-10.

Strategic Planner, Consumer Advertising Group / Account Director, Healthcare Advertising Group

08.1998 - 11.2001 |Euro RSCG Advertising Agency

CRM

● Collaborated with creative team to develop consumer advertising (food products, retail watch industry, OTC medication, telecoms) driven by market research, environmental scanning and key consumer insights. ● Developed advertising campaigns, branding, and communication strategies for local and global product launches, re-launches and face-lifts. ● Served as interface between clients and internal creative and production departments ensuring timely delivery of materials meeting client budget.

Educational background

Marketing (Masters Degree)

City University of Seattle

Carbohydrate Chemistry (Doctor of Science)

The University of Birmingham

Medicinal Chemistry (Masters Degree)

The University of Technology

Pure Chemistry (Bachelor’s Degree)

The City University of London

Professional Diploma in Digital Marketing

2014 - 2015

Institute of Direct and Digital Marketing

Languages

GermanProficientItalianElementaryEnglishNative