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Registration: 09.01.2026
Alexandr Li
Specialization: Product / Marketing Manager
— Product-oriented marketing and project professional with experience working at the intersection of product development, marketing strategy, and cross-functional execution.
— Skilled in turning ideas into structured solutions, aligning business goals with user needs, and coordinating teams to deliver measurable results.
— Strong analytical mindset combined with hands-on marketing experience, data-driven decision making, and clear stakeholder communication.
Core Skills:
Product & Strategy:
— Product Thinking & User-Centric Approach.
— Requirements Definition & Prioritization.
— Feature & Initiative Ownership (from idea to launch).
— Cross-functional Coordination (Product, Design, Tech, Sales).
— Process Improvement & Workflow Optimization.
Marketing & Growth:
— Performance Marketing (Meta platforms).
— Campaign Planning, Launch & Optimization.
— Funnel & Conversion Analysis.
— Creative Strategy & A/B Testing.
— Marketing Metrics (CTR, CPC, CPM, conversion basics).
Analytics & Decision Making:
— Data-Driven Decision Making.
— Hypothesis Generation & Validation.
— Dashboarding & Reporting.
— Basic Product & Marketing Analytics.
Communication & Leadership:
— Stakeholder & Client Communication.
— Clear Written & Verbal Communication.
— Task Management & Delivery Control.
— Business-Oriented Mindset.
— Product-oriented marketing and project professional with experience working at the intersection of product development, marketing strategy, and cross-functional execution.
— Skilled in turning ideas into structured solutions, aligning business goals with user needs, and coordinating teams to deliver measurable results.
— Strong analytical mindset combined with hands-on marketing experience, data-driven decision making, and clear stakeholder communication.
Core Skills:
Product & Strategy:
— Product Thinking & User-Centric Approach.
— Requirements Definition & Prioritization.
— Feature & Initiative Ownership (from idea to launch).
— Cross-functional Coordination (Product, Design, Tech, Sales).
— Process Improvement & Workflow Optimization.
Marketing & Growth:
— Performance Marketing (Meta platforms).
— Campaign Planning, Launch & Optimization.
— Funnel & Conversion Analysis.
— Creative Strategy & A/B Testing.
— Marketing Metrics (CTR, CPC, CPM, conversion basics).
Analytics & Decision Making:
— Data-Driven Decision Making.
— Hypothesis Generation & Validation.
— Dashboarding & Reporting.
— Basic Product & Marketing Analytics.
Communication & Leadership:
— Stakeholder & Client Communication.
— Clear Written & Verbal Communication.
— Task Management & Delivery Control.
— Business-Oriented Mindset.
Skills
Project Management
Product Management
Marketing Analytics
A/B Testing
Work experience
Marketing Manager
01.2023 - 12.2025 |FinQ.kz
Management
● Worked on a fintech digital product combining product thinking, marketing execution, and project coordination.
● Participated in shaping marketing and product initiatives, defining requirements, coordinating tasks between product, design, technical, and sales teams, and ensuring initiatives were delivered on time.
● Planned and supported performance marketing activities, including campaign setup, creative coordination, and results analysis.
● Monitored key metrics, identified bottlenecks, and proposed improvements to funnels, messaging, and user flows.
● Collaborated closely with internal stakeholders to align business goals, product capabilities, and marketing execution.
● Supported initiatives from idea and hypothesis through launch and post-release analysis.
● Maintained documentation, task tracking, and reporting to ensure transparency and efficient execution.
● Contributed to process improvements that increased team clarity, coordination, and overall delivery efficiency.
Educational background
Marketing (Bachelor’s Degree)
2022 - 2025
Almaty Management University
Languages
EnglishAdvancedRussianProficient