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Registration: 07.04.2025

Anastasia Devyatova

Specialization: Product Designer
— With over 4 years of experience in product design across fintech, edtech, and SaaS industries, I specialize in solving real user problems through strategic thinking and holistic design. — I balance user-centered methodologies, data-driven insights, and a deep understanding of business objectives to create impactful and scalable solutions for both startups and large enterprises.
— With over 4 years of experience in product design across fintech, edtech, and SaaS industries, I specialize in solving real user problems through strategic thinking and holistic design. — I balance user-centered methodologies, data-driven insights, and a deep understanding of business objectives to create impactful and scalable solutions for both startups and large enterprises.

Skills

Product Design
Hypothesis testing
UX/UI
Figma
Interaction design
Design systems
CJM
USM
JTBD
Info architecture
Business metrics
Adobe cs
Principle
Notion
Miro

Work experience

Product Designer
since 11.2022 - Till the present day |Qiwi Group
Ux,UI,Figma
● Developing a user-centered and long-term strategy-oriented design process for the Pyypl product ● Designed two features for a new crypto product. ● Conducted foundational research as a part of a discovery team. ● Played a key role as a product designer in an international money transfer system called Contact: - Identified and resolved UX pain points, decreasing customer support requests by 13%. - Halved a user journey to the product’s core value. - Reduced the average error rate in the primary scenario from 1.8 to 0.8 through error analysis and edition of error messages. - Fostered a product approach and a user-centric culture within a 13-member developer team. - Initiated and led the implementation of a discovery process, enabling better prioritization and strategic focus.
Product Designer
02.2020 - 11.2022 |Happy Numbers
UX, UI, Figma
Happy Numbers (Uchi.ru). ● Designed students, teachers and school admins experience and conducted UX research for educational platform with 2 mln users. ● Designed onboarding and account for Happy Letters teachers, achieving an 89% account setup completion rate. ● Designed 2 dashboards for admin account. ● Redesigned 9 math topics for Happy Numbers. ● Mentored 2 design interns. ● Organized and facilitated design workshops, fostering innovation and team collaboration.
Product Designer
NDA
UX, UI, Figma
● Conducted research, designed, and tested an MLP for a health tech startup. ● Mentored 3 junior product designers.

Educational background

Product Design
since 2024 - Till the present day
ITMO University
Graphic & web design
2016 - 2019
Saint Petersburg State University
Cultural Studies (Bachelor’s Degree)
2014 - 2018
Saint Petersburg State University

Languages

RussianNativeEnglishUpper Intermediate