Ruslan Ishmametov

senior

Registration: 04.07.2022

Specialization: Ecommerce & Digital Transformation Consultant

20 years of digital experience: corporate experience with top international and Russian FMCG and Retail companies; launched and sold 2 startups; 7 years of consulting experience in ecommerce and digital transformation. Focus on b2b ecommerce and digital transformation.

Agile Marketing Project Management Scrum Ecommerce Business Analysis Consulting Business process optimization Startup management Strategic Management Product Management

Portfolio

METRO Cash & Carry, Moscow

E-commerce Marketing Manager

Ishmametov.com, Moscow

Founder, e-commerce & digital transformation consultant

Japan Tobacco International (JTI), Innovative Products, Moscow

Head of E-commerce

Skills

E-commerce

Ecommerce Transformation

Digital Transformation

Digital Strategy

B2B Commerce

Online Marketplace

Start-ups

Project Management

Marketing

Digital Marketing

Strategic Management

Consulting

Scrum

Agile

Business process optimization

Work experience

Head of E-commerce

2015 - 2017 |Japan Tobacco International (JTI), Innovative Products

— E-commerce strategy delivered & executed, incl. business processes, promotion, analytics, etc.

Founder, e-commerce & digital transformation consultant

10.2015 - 05.2022 |Ishmametov

— Help companies to launch and improve e-commerce & digital transformation — Develop e-commerce consulting services: work out methodology for B2B, B2C, omni-channel e-commerce. — Educational activity at Netology.ru & RMA.

Head of E-commerce

11.2014 - 10.2015 |TechnoNicol 1platforma

— Developed new omnichannel strategy (marketplace model). — Delivered the platform (SAP hybris). — Started operations and sales.

Head of Online Marketing dept

12.2013 - 11.2014 |Media holding «Action-Media»

— Manage, coordinate and support 7 business units and teams at the biggest B2B media company in Russia. — Implemented new enterprise-level email-marketing solution (Ofsys). — Implemented content-marketing, remarketing & SEO strategy. — Launched several events’ & webinars’ web-platforms. Overfulfilled half year KPIs against forecasts.

E-commerce Marketing Manager

01.2012 - 09.2013 |METRO Cash & Carry

— Lunched from scratch B2B e-commerce project within the global omnichannel strategy. — IT infrastructure overview: hybris (SAP), Endeca (Oracle), Siebel (Oracle), Scene 7 (Adobe), Pirobase, Optivo, Omniture (Adobe). — Completed a profound market research. Developed, aligned & implemented omni-channel marketing strategy. — Calculated P&L (sales forecast, marketing income and costs). — Overall project management. — Other 1001 trifles within s.c. ‘start-up in a huge organization’ conditions.

Head of Interneter

08.2008 - 12.2011 |NDA

— Web-development for clients and bringing own ideas to life. — Clients: METRO, Interfax, Exra-M, Rostourunion, TransAeroTours, fast-food Teremok & Emelya, BestTraining, etc. Responsible for sales and negotiations with clients; clients’ consultancy on overall better online performance; pm; accounting. — Developed and sold 2 start-ups: Ya-Ya – classified, profitably sold to Media3 (AiF, Trud, Extra-m); Oyy – advertise with one click, an advertising network, profitably sold.

Internet-communication Specialist

04.2006 - 04.2008 |METRO Cash & Carry

— Improved overall online performance and supported offline operations online. Focused mostly on B2B. Web-site’s statistics increased from ~700 up to >10 000 visitors per day.

Technical Director

2002 - 2005 |EuroBusinessTour

Deputy Tech Director

2000 - 2002 |Vand International Tour

Educational background

Internet-project Management, RMA

2007 - 2008

State University of Management (SUM)

Specialist, International and Intercultural Communication

2000 - 2006

Moscow Humanitarian Institute (MosGU)

Languages

EnglishUpper IntermediateRussianNative