• Created a range of commercial service packages such as transformative training courses and intellectual events based on debate methodologies. • Built full brand awareness of IDEA Central Asia as a professional provider of the capacity building activities based on its multi-year experience, strong expertise and competencies. Launched a brand-new website of the organisation. • Developed multimedia projects aimed at building full-scale capacity of young people in media literacy, critical thinking and media production: Open spaces, Mediajasa, ThreeDotsKg, ThreeDots Black Edition, Ecologika, Online courses Coursive and Fast Course, Go2Vote, Onlines quests like Blindville and Labyrinth. • Managed and coordinated with experts and consultants (photography, video) on the development of engaging online content. • Identified opportunities for the development of human interest stories, including those that demonstrated impact and change in Kyrgyzstan.

• Managed: marketing campaigns, advertising, PR and branding, qualitative and quantitative analytics, partnerships, design, print production, video production, and content production. • Conducted A/B testing, experimentation, and iteration to design, analyze and interpret marketing results. Built a comprehensive comparative model to track all KPIs on a monthly/yearly basis. • Revitalized all social media accounts with new and compelling content. Collaborated with local artists and influencers on production of videos, images and stories. Launched human interest stories of drivers which generated a great amount of user engagement. • Developed a unique brand voice. Partnered with a designer and photographer on developing modern visual solutions for the brand. • Launched social campaigns: FreeTaxi_4_Elderly, NambaKittens, and Anti-Drunk Rides.

• Developed and implemented the corporate strategy of the agency. Coordinated all creative projects, including photo and video shoots, editing video/photo materials and graphic design, including SMM campaigns and banner advertisements. • Managed all aspects of the agency’s rebranding process and maintained its new value propositions. Generated tasks to improve and strengthen the agency's new brand and image (content marketing). • Prepared commercial proposals and presentations on advertising services with a strong focus on benefits for clients. Modeled prototypes of new services. • Wrote an explanatory “White Book” about Marketing in Kyrgyzstan (25 pages) and created an interactive table game with elements of digital marketing. • Built and led the growth of a creative team with a set of new marketing skills to support the growing demand for customer-focused solutions based on analytics and trends.

• Planned 3-week brochure campaigns with a strong focus on achieving primary KPI targets such as units sold, gross sales, gross profit, and gross margin. • Set up regular and merchandising prices for ongoing and upcoming products; adjusted catalog offers in order to maximize sales and profit potential. • Estimated accurate demand and sales prospects for each product based on records of relevant historical data combined with trend information. • Involved in top management meetings, helping facilitate decision-making processes by providing market insights and data-based analysis. • Collaborated with the sales team in the organization of conferences and promo events; delivered presentations about key launches and marketing activities.

• Prepared tri-weekly brochures (160-260 pages, 17 brochures in a year), marketing collateral and promotional materials, including proofing and editing visuals, headlines and page texts. • Implemented a flexible pricing that generated growth of all product categories in 2014 amounting to a 42 percent increase in gross sales. • Designed and executed incentive programs (lottery, bridges, coupon, etc.) that measurably maintained customer engagement and drove incremental sales. • Launched the Avon Breast Cancer Crusade with Pink Ribbon products, generating more than $10k in sales. • Designed aspects of the corporate website, prepared creative briefs and ensured all online content was relevant, up-to-date, and aesthetically pleasing. Managed social media platforms for the business.

• Maintained long-term partnerships with local companies and organizations. • Played a lead role in holding fundraising events.