Avito.Auto (17 months, 01/2019 - 06/2020) Responsible for buyer and seller experience on Avito.Auto Grew ad views and increased conversion of visitors to buyers : - Navigation Optimization. Projects: adding new filters; sagestrings in filters and top values. - Increased informative snippets and ad cards. Projects : availability status, mileage information, discount information. - Increased sales of Autoteka reports by 10%. Project: display a preview of the Autoteka report in the ad card. - Increased engagement through content projects: expert articles with advice on choosing to buy a car. - Implemented an infrastructure project: designing the logic of Autocatalog and implementing it in ad search and submission (submission form and autoloading). Avito (10 months, 03/2018 - 01/2019) Responsible for Buyer Experience / Buyer Experience on Avito Grew ad views and increased conversion of visitors to buyers: - New navigation, shortened the time to the searched listing. Projects: rubricator by category, search filters. - By redesigning the search engine application, pumped up the perception of Avito as a modern product. - Optimization of information in snippets. Projects: enriching key information, improving picture quality, smart image cropping.

Responsible for the launch of an online merchandise store: - Designed the product line and organized production. - Prepared content and launched the website. - Built a sales process based on a full-field model.

Happy to be responsible for everything except writing code. - Developed design guides for iOS and Android. - Designed UI and UX. - Assembled and prepared content. - Developed the pricing grid. - Organized the legal entity and account. - Compiled and implemented go to market plan. - Organized the work and analytics on ASO and paid promotion, unit economics came together. - Implemented localization into 9 languages. Results - TOP-3 positions on HF/LF, TOP-10 on HF relevant queries in AppStore. Fichering from AppStore. - Conversion to install from AppStore rendition 8.5%. - Rating of 4.5 (without tweaks). - Conversion from installation to purchase 4%.

Head of the research team Responsible for conducting research for Yandex services aimed at building an understanding of development opportunities. - Formed and organized the work of a team of 5 people. - Conducted a series of studies for the following services: Auto, Real Estate, Work, Weather, USE, Market, Disk, Mobile Yandex Maps, Travel, Auto.ru, Ya.Taxi. - The results formed the basis of product initiatives. Examples of results: - Frequency ranked lists of user intents by project topic. - Reviews of competitors' product solutions for relevant intents. - Lists of product hypotheses by intents.

Responsible for traffic growth, user experience. Improved the quality of responses to automotive queries in Yandex search results. - Increased attendance by 7 times, up to 750K MAU. - Improved Yandex search results metrics by answering information and reference questions about cars. - Designed and launched a new version of the Auto 2.0 service, which made it possible to increase the focus of the service on the tasks of users in choosing cars.

Responsible for leads from the Internet: - Set up an analytics system for tracking calls to the call center (a prototype of end-to-end analytics) - Increased the number of initial requests (leads) by 3 times from 15 to 50 per week. Due to high-quality traffic sources and optimization of the conversion funnel on the site (uploading the current stock and prices, completeness of the description, callback, etc.) Organized BTL events: presentations of new models and test drives on autotracks.

Organized participation in exhibitions: - Stand design, materials preparation and logistics for MIMS 2003, AutoExotica 2003-04, Tuning 2003. Optimized the technological process for the production of fiberglass products. - Reduced the number of defects in manufactured products by 30%. - Reduced product cycle time by 15%.