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senior
Registration: 22.08.2022

Oleh Lytvynenko

Specialization: User Acquisition Manager / Growth Manager

Portfolio

ALPHALABS

Working with different traffic sources for advertising mobile IOS and android apps. IronSource, Unity, Google ads, Apple Search ads, Liftoff, Moloco, Hilltopads, Adcolony, Propellerads, Adsterra, Adcolony, Zoomd and many other. Analytical marketing research with Appsflyer, Adjust, Branch, AppMetrica. Analytical product research with Amplitude, Mixpanel, Firebase, Woopra, Heap, Periscope, GameAnalytics. Excel, Power BI, Tableu. Coordinating UI/UX, motion designers creative team for creative production. Negotiations with partners companies. Product improvements. Creation of a marketing strategy to promote the project. Driving traffic: launching advertising campaigns, traffic optimization, scaling. Preparation and analysis of reports on the effectiveness of advertising campaigns. Negotiating and interacting with advertising partners. Participation in the development of advertising creatives.

Welltory

Driving traffic: launching advertising campaigns, traffic optimization, scaling, mobile IOS health and fitness – heart rate monitor app. Unity, Inmobi, Liftoff, Moloco, Adcolony, WakeApp, Cygobelmedia, Adtiming, Qverse, and many other. Analytical research with Appsflyer. Competitors research with Sensor Tower. Excel, Amplitude. Coordinating UI/UX, motion designers creative team for creative production. Negotiating and interacting with advertising partners. Creation of a marketing strategy to promote the project. Preparation and analysis of reports on the effectiveness of advertising campaigns.

EXMO

Driving traffic: launching advertising campaigns, traffic optimization, scaling, mobile IOS and android crypto currency exchange platform apps. Unity, Propellerads, WakeApp, Cygobelmedia, Mytarget, AppNext, Adroll, Adtiming and many other. Analytical research with Appsflyer. Competitors research with Sensor Tower. Excel, Domo. Coordinating UI/UX, motion designers creative team for creative production. Negotiating and interacting with advertising partners. Creation of a marketing strategy to promote the project. Preparation and analysis of reports on the effectiveness of advertising campaigns.

Skills

Google Analytics
High level PM skills
Managing marketing teams
Marketing Strategies
Mobile Marketing
User Acquisition
Working with various traffic sources

Work experience

Senior User Acquisition manager – Growth Manager
09.2021 - 05.2022 |WELLTORY
Unity, Inmobi, Liftoff, Moloco, Adcolony, WakeApp, Cygobelmedia, Adtiming, Qverse, Appsflyer, Excel, Amplitude
- Driving traffic: launching advertising campaigns, traffic optimization, scaling, mobile IOS health and fitness – heart rate monitor app. Unity, Inmobi, Liftoff, Moloco, Adcolony, WakeApp, Cygobelmedia, Adtiming, Qverse, and many other. - Analytical research with Appsflyer. - Competitors research with Sensor Tower. Excel, Amplitude. - Coordinating UI/UX, motion designers creative team for creative production. - Negotiating and interacting with advertising partners. - Creation of a marketing strategy to promote the project. - Preparation and analysis of reports on the effectiveness of advertising campaigns.
Senior Growth Manager, Senior User Acquisition
since 08.2021 - Till the present day |EXMO
Unity, Propellerads, WakeApp, Cygobelmedia, Mytarget, AppNext, Adroll, Adtiming, Appsflyer, UI/UX
- Driving traffic: launching advertising campaigns, traffic optimization, scaling, mobile IOS and android crypto currency exchange platform apps. Unity, Propellerads, WakeApp, Cygobelmedia, Mytarget, AppNext, Adroll, Adtiming and many other. - Analytical research with Appsflyer. - Competitors research with Sensor Tower. Excel, Domo. - Coordinating UI/UX, motion designers creative team for creative production. - Negotiating and interacting with advertising partners. - Creation of a marketing strategy to promote the project. - Preparation and analysis of reports on the effectiveness of advertising campaigns.
User Acquisition manager
11.2020 - 08.2021 |ALPHALABS
IronSource, Unity, Google ads, Apple Search ads, Liftoff, Moloco, Hilltopads, Adcolony, Propellerads, Adsterra, Adcolony, Zoomd
- Working with different traffic sources for advertising mobile IOS and android apps. - Analytical marketing research with Appsflyer, Adjust, Branch, AppMetrica. Analytical product research with Amplitude, Mixpanel, Firebase, Woopra, Heap, Periscope, GameAnalytics. Excel, Power BI, Tableu. Coordinating UI/UX, motion designers creative team for creative production. - Negotiations with partners companies. - Product improvements. - Creation of a marketing strategy to promote the project. - Driving traffic: launching advertising campaigns, traffic optimization, scaling. - Preparation and analysis of reports on the effectiveness of advertising campaigns. - Negotiating and interacting with advertising partners. - Participation in the development of advertising creatives.
Head of E-mail marketing department
04.2020 - 11.2020 |Traders Advertising
.
- Manage the team of email marketers (improve their efficiency). - Manage projects and email marketing. - Improve Deliverability. - Generate click. - Increased sending volumes to 3 mln letters per day.
Assistant to Marketing Director
12.2017 - 05.2021 |MEMO Global

Educational background

Management and marketing
2001 - 2004
Mykolayiv State University, Psychology
Computer science
2001 - 2006
Mykolayiv State University

Languages

EnglishAdvancedRussianNativeUkrainianNative