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Senior
Registration: 07.05.2023

Elina Mannurova

Specialization: Digital marketing / Marketing strategy
12 years in marketing promoting businesses and experts with Blue Ocean approach. My experience is various: from product management in Adidas, where I brought in 5 mln USD of profit margin, to business model of hospital in rural India.
Project Management Wordpress
12 years in marketing promoting businesses and experts with Blue Ocean approach. My experience is various: from product management in Adidas, where I brought in 5 mln USD of profit margin, to business model of hospital in rural India.
Project Management Wordpress

Portfolio

Personal brand

Personal brand promotion

Cost-effective advertizing of online-school in Brazil

Crystallized the USP and niche segment of target audience. Lauched and managed cost-effective ads in Facebook and Instagram. Metrics: period August 16 - September 14 number of ads 121 reach 612 630impressions 1 235 116 clicks 19 463 CTR 1,58 % CPC 0,08 USD leads 3 375 budget 3 297 USD number of purchases leads to purchases conversion 1,99% revenues 20 375 USD CAC (customer acquisition costs) 49 USD RoAs 6,18 As side effect the instagram account got 6K of new followers.

Targeting ads for Hotel

Testing targeting ads in Vk.com. The goal was to figure out the CAC thru Vk.com targeting ads. Metrics: period April - May budget 34 994 rubles (452 USD) number of ads 28 number of leads 595 number of bookings 18 CTR 1 % CPC 58 rubles (0,75 USD) leads to purchases conversion 3% revenues 81 600 rubles CAC (customer acquisition costs) 1 944 rubles (25 USD) RoAs 2,33 The test showed that this channel is cost-effective. The margin will grow when the ads will be running for a longer time, as the algorythm learns how to get customers with lower costs.

Skills

Marketing strategy
Wordpress
MS Office

Work experience

Strategic marketer
since 01.2015 - Till the present day |NDA
Facebook targeting ads, Google analytics, Slack, Canva, Loom, CapCut, VN, MS Office
• Promoted 40+ businesses and experts in Russia, Kazakhstan, Spain, Brazil, USA. • Increased revenues of: nail salons from 400K to 1.2 mln/mo; online language school from 200K to 1 mln/mo.
Country manager
02.2013 - 03.2015 |GlobeIn - marketplace for designers and artisans
Wordpress, MS Office
• Doubled the number of designers and artisans from Russia. • Enrolled craft companies, managed product buy, negotiated pricing. • Delivered orders to the opposite part of the world within 2 days.
Co-founder
04.2012 - 06.2015 |Online kidswear shop Trendy mom
FB, Vk targeting ads, Yandex ads, Google ads, Mamsy marketplace, Joomla
• Created a user-friendly website • Achieved sales targets via social media (VK, FB), advertising (Google AdWords, Yandex Direct). • Indicated most cost-effective sales channels. • Managed product buy. • Forecasted financial model.
Adidas CIS LLC
04.2007 - 06.2010 |Senior Product Manager
Navision, MS Office
• Generated $5MM net margin while managing Reebok brand in Russia, Ukraine and Kazakhstan. • Purchased assigned product categories for 200 stores. • Developed winter package collections. • Equipped UEFA winner club – CSKA. • Collaborated with global product management teams in Amsterdam and Boston. • Product catalogues, pre-orders, store checks, trend research.
Marketer
Till 02.2014 |International Trade Center
.
• Arranged 20 craft producers from Kyrgyzstan and Tajikistan to participate in "go-to-market" exhibition in Russia. • 100 + business contacts. • Consulted on market trends and export logistics.

Educational background

International business
2022 - 2023
Shanghai University
Public administration
2002 - 2007
Lomonosov Moscow State University BA

Languages

RussianNativeChineseUpper IntermediateEnglishProficient