Elina Mannurova

senior

Registration: 07.05.2023

Specialization: Digital marketing / Marketing strategy

12 years in marketing promoting businesses and experts with Blue Ocean approach. My experience is various: from product management in Adidas, where I brought in 5 mln USD of profit margin, to business model of hospital in rural India.

Project Management Wordpress

Portfolio

Cost-effective advertizing of online-school in Brazil

Crystallized the USP and niche segment of target audience. Lauched and managed cost-effective ads in Facebook and Instagram. Metrics: period August 16 - September 14 number of ads 121 reach 612 630impressions 1 235 116 clicks 19 463 CTR 1,58 % CPC 0,08 USD leads 3 375 budget 3 297 USD number of purchases leads to purchases conversion 1,99% revenues 20 375 USD CAC (customer acquisition costs) 49 USD RoAs 6,18 As side effect the instagram account got 6K of new followers.

Personal brand

Personal brand promotion

Targeting ads for Hotel

Testing targeting ads in Vk.com. The goal was to figure out the CAC thru Vk.com targeting ads. Metrics: period April - May budget 34 994 rubles (452 USD) number of ads 28 number of leads 595 number of bookings 18 CTR 1 % CPC 58 rubles (0,75 USD) leads to purchases conversion 3% revenues 81 600 rubles CAC (customer acquisition costs) 1 944 rubles (25 USD) RoAs 2,33 The test showed that this channel is cost-effective. The margin will grow when the ads will be running for a longer time, as the algorythm learns how to get customers with lower costs.

Skills

Marketing strategy

Wordpress

MS Office

Work experience

Marketer

Till 02.2014 |International Trade Center

• Arranged 20 craft producers from Kyrgyzstan and Tajikistan to participate in "go-to-market" exhibition in Russia. • 100 + business contacts. • Consulted on market trends and export logistics.

Strategic marketer

since 01.2015 - Till the present day |NDA

Facebook targeting ads, Google analytics, Slack, Canva, Loom, CapCut, VN, MS Office

• Promoted 40+ businesses and experts in Russia, Kazakhstan, Spain, Brazil, USA. • Increased revenues of: nail salons from 400K to 1.2 mln/mo; online language school from 200K to 1 mln/mo.

Country manager

02.2013 - 03.2015 |GlobeIn - marketplace for designers and artisans

Wordpress, MS Office

• Doubled the number of designers and artisans from Russia. • Enrolled craft companies, managed product buy, negotiated pricing. • Delivered orders to the opposite part of the world within 2 days.

Co-founder

04.2012 - 06.2015 |Online kidswear shop Trendy mom

FB, Vk targeting ads, Yandex ads, Google ads, Mamsy marketplace, Joomla

• Created a user-friendly website • Achieved sales targets via social media (VK, FB), advertising (Google AdWords, Yandex Direct). • Indicated most cost-effective sales channels. • Managed product buy. • Forecasted financial model.

Adidas CIS LLC

04.2007 - 06.2010 |Senior Product Manager

Navision, MS Office

• Generated $5MM net margin while managing Reebok brand in Russia, Ukraine and Kazakhstan. • Purchased assigned product categories for 200 stores. • Developed winter package collections. • Equipped UEFA winner club – CSKA. • Collaborated with global product management teams in Amsterdam and Boston. • Product catalogues, pre-orders, store checks, trend research.

Educational background

International business

2022 - 2023

Shanghai University

Public administration

2002 - 2007

Lomonosov Moscow State University BA

Languages

RussianNativeChineseUpper IntermediateEnglishProficient