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Registration: 03.07.2025

Andrei Buriy

Specialization: Marketing Manager
— Results-driven marketing leader with 9+ years of experience in building marketing systems from the ground up and scaling business operations. — Specializes in performance marketing, lead generation, and team management (up to 15 people). — Proven track record of boosting company profitability through strategic planning and implementation of end-to-end analytics. Key achievements: — ROMI of 255%. — 10× growth in student enrollment within one year. — Managed Top-5 advertising budgets on VKontakte. Other: — Working with markets US, EU, LATAM, Asia, RU. — Working with large budgets for traffic sources. — Successful lead generation according to KPI. — Building marketing departments from scratch: closing all the required positions in the department, developing KPI systems, analytics and planning. — Detailed analysis of project funnels to find and eliminate fine points, including analytics of interaction with adjacent departments: sales, content, customer management.
Marketing Marketing Materials Design Marketing research Product Management Team Lead SMM
— Results-driven marketing leader with 9+ years of experience in building marketing systems from the ground up and scaling business operations. — Specializes in performance marketing, lead generation, and team management (up to 15 people). — Proven track record of boosting company profitability through strategic planning and implementation of end-to-end analytics. Key achievements: — ROMI of 255%. — 10× growth in student enrollment within one year. — Managed Top-5 advertising budgets on VKontakte. Other: — Working with markets US, EU, LATAM, Asia, RU. — Working with large budgets for traffic sources. — Successful lead generation according to KPI. — Building marketing departments from scratch: closing all the required positions in the department, developing KPI systems, analytics and planning. — Detailed analysis of project funnels to find and eliminate fine points, including analytics of interaction with adjacent departments: sales, content, customer management.
Marketing Marketing Materials Design Marketing research Product Management Team Lead SMM

Skills

SMM

Work experience

Head of Marketing Department
since 05.2023 - Till the present day |NDA
Full cicle marketing
— Strategic, operational and tactical marketing planning for 42 branches of a children's theater studio for 5,000 students; — Full cycle lead generation; — Team formation.
Head of Performance Marketing Department
08.2021 - 02.2023 |iTgenio
Performance marketing
— Strategic and tactical planning of the marketing structure in the company (lead generation, logic of landing pages, funnels, SMM, content marketing, positioning of the company; — Search, analysis and control of key contractors for performance marketing (lead generation): contextologists, targetologists, CPA networks, banner networks, bloggers, opinion leaders, landing pages for social media. networks, other; — Analytics and results control: creation of convenient weekly and monthly trackers for important indicators, reduced to key indicators - CAC and LTV (customer value and profit per client for the period). The tables made the control of contractors by key metrics operational and comfortable both for the specialists themselves and for the management; — Budgeting: planning and distribution of the budget for all marketing resources, redistribution depending on the efficiency of a particular source within the seasonality of demand.
Marketing Specialist / Ads Specialist
08.2020 - 07.2021 |Alutech
SMM
● Implementation of a marketing strategy using targeted advertising, media planning, fulfillment of goals and objectives of each level of the marketing funnel, creation of visual and textual content for advertising, analytics of the effectiveness of advertising campaigns, content planning, SMM, copywriting. Experience peculiarities: ● Building a targeting strategy from scratch, working with large budgets and massive campaigns for several countries and dozens of regions at once, deep immersion in analytics.
Marketing Specialist / Ads Specialist
07.2018 - 08.2020 |Medical-Legal Company
SMM
● Supervising the marketing structure in the company - drafting marketing strategies, media planning, targeting, content planning + management (online advertising, copywriting, a system for collecting and processing applications, content and event marketing, working with bloggers (opinion leaders), performance analysis, budgeting). Experience peculiarities: ● Working with large budgets (top 5 VK advertisers), KPI growth (direct contracts) by ~ 100% per year.
Marketing Specialist / Ads Specialist
01.2017 - 03.2019 |Yawa Art Studio
SMM
● Creation of the entire marketing structure in the company - targeting, content planning, copywriting, a system for collecting and processing applications, event marketing, working with opinion leaders, analytics. Experience peculiarities: ● Art school: increasing the number of students by 10 times per year (16 -160), taking large positions in a niche (the largest private art school in Minsk), gaining high recognition of the studio, creating prerequisites for the further effective development of the company.
Marketing Specialist / Ads Specialist
01.2016 - 02.2019 |NDA
SMM
● Turnkey web marketing complex: target, contextual advertising, SMM, planning, analytics, lead collection and processing system.

Educational background

Marketing and Innovation management (Bachelor’s Degree)
2016 - 2020
BSEU
Management and Entrepreneurship, Marketing
2014 - 2016
Branch of BNTU Minsk State Polytechnic College

Languages

RussianNativeEnglishIntermediate
Marketing Materials DesignProduct ManagementTeam Lead