Modern Digital Solutions

As a SEM Managers I was responsible for managing the day-to-day paid search accounts, communicating results to clients and preparing reporting, and actively participating in the growth of the account. PPC advertising - Setting, optimising and scaling Yandex.Direct and Google.Ads campaigns - Delivering weekly, monthly, and quarterly reports with context around performance - Testing keywords, audiences, ads, and landing pages, within a rigorous testing framework - Testing & reporting on bid strategies & taking action based on outcomes SMM - Generate, edit, publish and share engaging content daily (original text, photos, videos, etc) - Manage social media accounts (Instagram, VK, MyTarget). - Grow followers’ base Increase engagement, impressions, traffic to the website through organic activities and ad campaigns - Preparing creatives for campaigns

MAXBITSOLUTION

As a Media Buyer I was responsible for shaping and executing the online marketing strategies, developing and optimising highly-effective paid social campaigns in gambling category, with the goal to increase customer base and engagement levels. - Optimize spend across channels including Facebook, Google UAC, TikTok, Unity, MyTarget, ad networks, and others in order to maximize ROI and improve overall campaign performance. - Analyse performance based on the main metrics (CPA, ARPPU, LTV, ROMI, CVR, Retention and others) and engagement to drive actionable insights Identify new partners, platforms, and optimisation opportunities to drive campaign performance Provide suggestions for creatives (Videos, banners, ad copy) - Set tasks for the design department and control the implementation of these tasks - Generate weekly and monthly performance reports for all major metrics, goals and KPI's - Drawing up media plans (banner ads, pre-rolls, special projects, social networks, etc.); - Document management (approval, signing of contracts and applications, timely receipt of invoices, closing documents from contractors, etc.); - Placing applications for payment of traffic and expenses within the department according to a monthly media plan - Maintain business relationships with resource sellers to ensure the smooth operation of the media buying team (accounts, debit cards, proxies, subscriptions to various services, etc.) - Pulling and creating data, reports and documents to showcase performance and provide in-depth analysis of results

Capital

As a part of the Growth Marketing Team I`m responsible for managing user acquisition activities and experimenting to find fresh points of growth primary in Apple Search Ads and ad networks. Working closely with the Creative Team I craft engaging marketing campaigns for both new user acquisition and re-targeting worldwide. - Launch and scale successful user acquisition campaigns in the fintech category in Apple Search Ads - Manage relationships and campaign performance with various ad networks (eg. Chartboost, Webull, Unity, Taboola etc) - Perform deep analysis of UA efforts across all mobile sources under my management - Provide feedback on creative performance to assist in ad creation - Track effectiveness of different channels/geos/audiences through AppsFlyer + Tableau and report performance to senior management. - Coordinate with creative team and guide ad creative development / creative testing structure / creative performance analysis - Budget management including approving and actualizing invoices, monitoring and forecasting media & fees, issuing contracts, documenting budget changes, and maintaining the overall media plan