Call center & complaints managemenet Methodolgy & standards development Serveys & audits in dealer network

Management of UAZ models lifecycle in both short-term and long-term perspective Pricing Product launches coordination Development of long-term sales and production plans SsangYong brand management (re-launch on Russian market, marketing validation of project localization)

Senior Brand Manager Development and presentation of new projects for Russian market: target audience, product requirements, promotion strategy, sales forecast and return on investment Coordination new product launch Model annual budget development and control of its execution Pricing and incentives development Advertising campaigns negotiations: agencies briefing, control of creative material and media plans content Product Manager Market analysis and evaluation of products competitiveness Pricing tactics development Validation of products requirements on the Russian market Control and development of communication materials: web-site, brochures, banners, press-releases Product news presentations for press and dealers Participation in accreditation of converters

Wide range of responsibilities typical for startups: starting from tenders management to development and implementation of business processes Product portfolio development – from recipes to commercial launch Design development: package, POSM, digital Promotion: development and control of trade-marketing actions and BTL activities Completed projects: - Launch of new products in oatmeal cereals segment - Organization of BTL campaign on federal level and with minimal contract price (growth of sales - by 40% within 4 months)

Preparation for launch of luxury Hotel/SPA/Fitness/Beauty clinic Corporate identity development, naming Promo materials and media strategy development Corporate culture management: trainings, team buildings and events for staff

Product development – from formulation to commercial launch Analytics: sales (AC Nielsen), research initialization Design development: packaging (packing and label), POSM, digital content Pricing and development of trade-marketing activities Completed projects: - Re-launch of liquid detergents (BiMAX – 15 times increase of sales) and fabric softeners categories (brand “Love” +25%, brand “Peryshko” – 4 times growth) - Corporate web-site development

Budgeting & pricing Promotion: from events organization to web-site creation Recruitment & training of personnel, establishment of working standards Communication with foreign investors Completed projects: Restaurant re-launch with Australian Stonegrill Franchise Opening of the first Yandex. WiFi hotspot in Kazan