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senior
Registration: 13.10.2022

Mila Kryvko

Specialization: Chief Marketing Officer
marketing
marketing

Portfolio

Exmo.com

- Go-go-Market Planning and Execution. - Marketing Strategy and Budgeting. - User Acquisition and Affiliate Marketing. - Retention Activities. - PR and Media Relationship. - ORM. - Content and Community management. - Influence Marketing. - B2B partnerships. - Team management. - Re-branding campaign.

Vendo Performance Agency

Built agency from 0, hired team, organised business processes, achieved break-even (20+ happy clients: gaming, dating, real estate, blockchain, movie service).

Trueplay.io

Full marketing for Trueplay ICO, made Fairspin #1 blockchain casino on RU market, prepared launching for 13 more countries. - Prepared and realized marketing (growth)/geo/creative strategy. - Organized contractors, team hiring. - Created and managed different channels (PR and reputation, conferences/events, affiliate marketing, user acquisition and retention, PPC, SMM and content, SEO, influencers etc.). - Marketing investigation. - Managed budget. - Improved conversion rate. - Achieved marketing and financial goals.

Skills

B2B partnerships
Content and Community management
Go-go-Market Planning and Execution
Influence Marketing
Marketing Strategy and Budgeting
ORM
PR and Media Relationship
Re-branding campaign
Retention Activities
Team management
User Acquisition and Affiliate Marketing

Work experience

Chief Marketing Officer
01.2022 - 08.2022 |Crypto Exchange, Exmo.com
.
- Go-go-Market Planning and Execution. - Marketing Strategy and Budgeting. - User Acquisition and Affiliate Marketing. - Retention Activities. - PR and Media Relationship. - ORM. - Content and Community management. - Influence Marketing. - B2B partnerships. - Team management. - Re-branding campaign.
CMO, General Country Lead
05.2020 - 01.2022 |Online Casino and Blockchain
.
- Growth marketing for existing brands. - Strategy and business planing for the new products.
CMO
02.2020 - 04.2020 |Parimatch, Sportsbook
.
- Growth strategy for the Cyprus market. - Go-to-Market strategy for the new EU countries.
Head of Marketing
11.2018 - 11.2019 |Blockchain platform for gaming, Trueplay.io
.
Full marketing for Trueplay ICO, made Fairspin #1 blockchain casino on RU market, prepared launching for 13 more countries. - Prepared and realized marketing (growth)/geo/creative strategy. - Organized contractors, team hiring. - Created and managed different channels (PR and reputation, conferences/events, affiliate marketing, user acquisition and retention, PPC, SMM and content, SEO, influencers etc.). - Marketing investigation. - Managed budget. - Improved conversion rate. - Achieved marketing and financial goals.
CEO and Co-founder
09.2016 - 11.2018 |Vendo Performance Agency
.
- Built agency from 0. - Hired team. - Organised business processes. - Achieved break-even (20+ happy clients: gaming, dating, real estate, blockchain, movie service).
Head of Media Buying
08.2014 - 08.2016 |Adwise Agency
.
- Hired, trained, organized team from 0, media buying, media planning, provided traffic for top gaming/gambling/betting brands (connected 300+ traffic sources, 2kk$+ turnover per month). CIS, Europe, North.
Marketing, PR, Media Buying
03.2013 - 11.2018 |Lucky Labs
.
- Gaming Holding.

Educational background

Undergraduate
2020
Y-Combinator
Mini-MBA professional, Marketing Director
2016 - 2017
City Business School, mini-MBA
Management of Foreign Economy Activities
2007 - 2017
Kyiv Polytechnic Institute

Languages

EnglishAdvancedRussianNativeUkrainianNative